A few short items for you today. Too short for a blog post, too big to ignore. Let’s start with a news item showing that we could be heading into a golden age for freelance content creators. Digiday reported that more agencies are outsourcing their content
2023-04-21
The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing. While there are many hidden wonders of GA4, I’ve discovered
2023-04-21
How To Make Thought Leadership Content Thoughtful and Leading Thought leadership content? It’s a common part of the job, but do you do it well? Too many B2B brands don’t, says Lisa Gately, principal analyst at Forrester. She recommended some things you
2023-04-21
![Why the Creator Economy is a Huge Opportunity for Marketers, According to Joe Pulizzi [+ New Data]](jpg/large-man-s-hands-typing-on-laptop-keyboard.jpg)
Over the last 18 months, the creator economy has been all the rage — and it's proven to be incredibly lucrative. In fact, as of 2022, the creator economy's market size is estimated at $104.2 billion. The creator economy is made up of bloggers,
2023-04-21
Which of your pages is the most important to your visitors? To find out just pop open Analytics. Look at the pages report. They’ll all be there at the top. And there’s one page that’s sure to be in the mix: It’s your About page. Once you’ve
2023-03-22
Returns may not be the goal, but they also don’t automatically mean a negative customer experience. Shoppers are frequently choosing their online merchant based on their returns policy. They know they may need to make a return, and that’s fine with them,
2023-03-21
The success of an Ecommerce Development Company India doesn’t come from the number of websites they have developed. Their success is judged on the basis of the time they have created an impact on the overall user experience and success of different sites.
2023-03-21
Pinterest might not be the most popular social media network in the world, but it holds incredible potential for marketers. Users from all over the world flock to the so-called ‘visual discovery engine’ to browse through thousands of images and videos,
2023-03-20
Schedule 09:35 - 10:05 Marketing to Machines As marketers and advertisers, we spend our time and energy crafting content, ads, and messaging. We try to convince people to believe our stories, prefer our brands, click our listings, engage, and convert. But
2023-03-20
