A Powerful Local Data
Management Product
to Help You Rank First

NAP stands for Name, Address, Phone number. This is referring to your business information as it appears online. It is important that NAP stay as consistent as possible every time your business is mentioned throughout the web.

GMB stands for Google My Business. Google My Business is the name of a product that Google has built to help businesses manage their local presence with Google. Using GMB, you verify your business with google and can then gain insights into how well your business does online. Keep in mind that having a verified GMB is only the beginning of a solid local program. There are several other things that companies are doing to show up in local search. We include the most powerful of these in our Advanced local program.

A directory is simply a website whose purpose is to list businesses. Yelp is one example, yp.com is another. The first objective of a local SEO program is to get your business listed consistently on as many directories of value as possible. These listings provide information on businesses such as name, address and phone number and many other pieces of information including menu items, company descriptions, social media links and more. Google looks at listings to verify the accuracy of information about your business. When information on many directories is the same, Google’s trust in your business and information goes up, resulting in higher rankings.

Sometimes a single directory can have several wrong locations or phone numbers for your business. They may even have another business listed at your location. The reason for this is over the years these directories are gathering business data as often as they can. Many times this data is outdated reflecting incorrect information about your business. There is simply no way for these directories to know what is accurate and what is not. This is where duplicate suppression comes in. When you have a local program with us, we claim and manage your listings through our partnerships with major directories. This management allows us to tell the directory which listing is accurate and even update a listing. The directories then “suppress” all the other listings for your business that they may have, resulting in Duplicate suppression. The end result leaves one listing, clean of wrong information, which Google then includes in their index.

Aggregators are companies who compile business information from a multitude of sources such as public records, and they then distribute this information to other businesses. Think of a listing company. Their assets are other businesses’ contact information. If the information is incorrect, such as a bad street address, then this gets spread all over the web and it hurts your business in the eyes of Google, since this information conflicts with correct information. We make sure the top four aggregators have the right information on your business and then use their broadcasting method to get you value.

As part of your program with us, we will set up our gotcha!Analytics™ which will send weekly and monthly reports to you.

We get this question a lot. When a company is national, a much larger SEO strategy needs to come into play and it should definitely include a local SEO program. In your mind’s eye, imagine a map of the US. Then think about where your company is located. How does Google know you are a legitimate company and that where you say you are located is correct and true? It definitely starts with a Google My Business listing and verification, but it goes well beyond just this. A solid local SEO program legitimizes your company in the eyes of Google and boosts all the other keyword rankings it gets from online searches. So a local SEO program is not only foundational for your business online, but it is a must. From there you can do things to boost your rankings in areas you sell your products and services. gotcha!Places™ is excellent at that.

You can run one gotcha!SEO™ program for one location. If you have other locations, then you must obtain a separate gotcha!SEO™ for each one.

If we are managing your gotcha!SEO™ program and you are not receiving your postcard, let us know. We will take a look at your account and troubleshoot the problem. We even have our own Google team at Google and will get them involved when needed.

With our gotcha!SEO Advanced program, we will want access to your Google Analytics as well as your Google My Business and any other Google properties you may be using (such as Tag Manager and Google Console). We help facilitate this as part of our onboarding.

One thing you will learn with us is that we love tracking activity for you. One of the ways we do this is using UTM codes. These are simply special tracking codes we can attach to different things such as the website address in your GMB. This allows us to accurately track the traffic that is sent to your website by GMB.

Reputation is everything and we will take a look at precisely how well your business is positioned in search in your local area. From this we can determine activities we can do to boost your visibility.