Despite being tempted to pull back on spending during a recession, I believe that it is critical that brands stay visible to maintain brand advocacy — and Digital PR is a great, low-cost way to do so. Future front-runner brands will be those that adopt a
2023-03-07
As a marketer, your goal should always be to reach the right decision-makers with the right message at the perfect time. People with a propensity to engage or buy are your target audience. Depending on your areas of expertise, your target audiences could
2023-03-04
Happy Monday—or as every retailer seems to be calling it right now, Early Black Friday Day... ;) Recently, I talked a prospect out of signing on to do a content strategy project with us. And no, it’s not the first time I’ve done that, either! But I’m
2023-03-02
One Way to Set B2B Content Apart from the Rest? Actively Promote It Creating higher quality B2B content was seen as the top way to differentiate it, with coverage of unique topics that competitors aren’t covering coming in second, followed by conducting
2023-02-26
Social media channels have unmatched potential to help your brand reach and engage your community in an incredibly cost-effective way. Although individual channels rise and fall in popularity—in some cases because of new ownership—social media has
2023-02-25
Tools How To Build A Winning MarTech Stack In 2023 Discover the leading tools and solutions you should consider including in your MarTech stack for 2023 and beyond. Director of Marketing at Search Engine Journal Bio Follow By clicking the "Sign Up" button, I
2023-02-25
Content practitioners create a spectrum of creative content. Some, like thought leadership e-books, entertaining videos, or customer stories, are seemingly filled with storytelling opportunities. Then, there are the more process-oriented pieces –
2023-02-25
How to Manage a Content Production Workflow (10 Experts Weigh In) Posted on November 23, 2022 By John Doherty “What is your one tip for managing a content production workflow?” We’ve learned a lot about businesses and their content here at EditorNinja.
2023-02-18
Every business journey comes with its highs and lows. So often, these moments are determined by how inspired an individual feels and whether they are motivated to take that next leap. For this month’s book club, we asked three business experts to share
2023-02-18
