What is the main action a writer takes when proofreading? That may seem like a sacrilegious statement coming from me. I’m someone who’s spent years justifying to condescending critics that proofreading is a specialized skill. But I’m going to show you
2023-05-16
Christine Slocumb is a transformational B2B marketing leader and the President ofClarity Quest Marketing. Enterprise buyers come from all departments, often in teams of 10 or more for large purchases. Consider a health system that wants to onboard a new
2023-05-11
What do B2B marketers need to know about search in 2023? B2B marketing and search have always had a complex relationship, and 2023 will undoubtedly see new shifts arise in numerous areas, from how search engines deal with human versus artificial intelligence
2023-05-08
The rise of Instagram and Snapchat has overhauled how readers digest information. The power that images used to project towards consumers no longer holds the same impact the way they used to. Video is a fast, efficient way of harnessing the power of your
2023-05-08
If you’ve never thought about approaching content creation like you would a game of golf, then, according to our podcast guest, Robert Rose, perhaps it’s time to start. For more than 25 years, Robert has helped marketing leaders balance the art and
2023-05-05
As I shared in the Content Chat Bulletin newsletter (subscribe here), on Halloween, we held a #ContentChat Spaces conversation with a scary marketing theme. But only one of our community members turned up. While the number of #ContentChat participants varies
2023-05-05
Content has become a traditional marketing channel for many SaaS companies. According to ProfitWell, content companies are likely to see30 percent higher growth rates and 5 percent better retention ratesthan those not using content marketing.The content
2023-05-03
We all love the Marvel super heroes. We wait with baited excitement for the next film since we’re all kids at heart. We want someone strong to save us, especially during uncertain times. We’ve become so used to the superheroes in our films and other media
2023-05-01
by Yakup Özkardes-Cheung | Nov 10, 2022 | Technology and Tools In the creator economy, you have a lot more to create than your primary content products. So while artificial intelligence can’t (or shouldn’t) replace you as the content creator, AI-assisted
2023-05-01
