For much of the world, spring has sprung. As readers may know, however, TopRank is a Minnesota-based company and — though we all work remotely now — I’ve made the somewhat-questionable decision to remain here in the land of 10,000 lakes. This is what
2023-06-19
In May 2023, content marketers can use Mother’s Day, recommendations, fitness, King Charles, and money-saving ideas to reach prospects. Content marketing is the act of creating or curating content, publishing that content, and promoting it with the goal of
2023-06-19
William Faulkner once said writers could improve their skills by studying other writers (and a bit of osmosis): “Read everything — trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the
2023-06-15
Over 39K TikTok creators have at least 1M subscribers, according to Social Blade, as reported by The Information. TikTok’s algorithm is the most addicting of any social network, and the average TikTok user spends at least 90 minutes each day on the
2023-06-13
The lines between journalism and content marketing are becoming increasingly blurred. As the demand for quality online content grows, so does the demand for professionals who can create it. But what exactly are the differences between these two fields? And
2023-06-13
Want more freelance writing clients? Better clients? Or to network with your fellow writers and learn more about your niche? Writer’s associations and organizations are your secret weapon. Professional writers’ associations and organizations offer
2023-06-10
Apple and Steve Jobs. Microsoft and Bill Gates. Facebook and Mark Zuckerberg. One name is a business. The other is a personal brand. The two are connected, but they’re not quite the same. A successful business doesn’t necessarily lead to a successful
2023-06-10
This article was published in the MarketingSherpa email newsletter. That’s how Flint McGlaughlin explains the journey you have to take customers on, in Headline Writing: 4 principles that could drive down your website bounce rate. I asked our latest guest
2023-06-06
Social media is one of the most powerful marketing tools in the current commercial landscape. It provides you with instant access to a truly global audience. The result of this can be an active forum for ideas and interactions that can result in long-term
2023-06-06
