In this article by marketingprofs, they talk about this research. The report was based on data from a survey conducted in August 2022 among 410 B2B professionals (B2B buyers, B2B sellers, and B2B experts) worldwide. "Business-to-Business (B2B) relationships
2023-06-06
Small businesses like yours can leverage content to grow their web presence and drive leads. Creating content may often seem like a daunting task for small businesses because of the effort involved. You can hire content marketing teams to manage the heavy
2023-06-06
Sara asks, “Is gated content now an outdated tactic? What should we be thinking about for B2B marketing in 2023?” Gated content is not an outdated tactic, it is however often misused and can be ineffective for a lot of marketers. The main reason for this
2023-06-02
Explore our Managing Digital Branding Toolkit If you're planning to optimize your branding or rebranding, we have tools to support your brand development at every stage Have you ever wondered how brands grow as large and as well known as they do? From
2023-06-02
A lot of businesses struggle to connect with their target audience. You can have the best communication tools at your disposal, but if you pair them with a weak content strategy, you won’t be able to create brand equity. The customer experience depends on
2023-05-28
One of the oldest, and creepiest, adages about the value of content marketing is that you can’t ask someone to marry you on the first date. Weird as it might feel, there’s a good reason this metaphor has held sway. A marriage is a serious and high-stakes
2023-05-23
I often say knowing your customers well is a marketer’s superpower. To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. To get started,
2023-05-23
In the market for a Digital Experience Platform (DXP)? Map out your content strategy first. Here's why. The digital-first drumbeat that started during the pandemic is only getting louder. Your audiences demand better digital experiences, say the experts. You
2023-05-22
The travel and tourism industry has undergone extreme changes over the years, and your business should be aware of how to adapt to these changes. With the rise of Google searches in the last few years, SEO is essential when working in tourism, especially
2023-05-20
