With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their strategy for the core stretch of Q4. Part of that planning revolves around: We dug deep into the more than $400 million in Amazon ad spend under
2023-09-10
In 2017 I wrote a book about Amazon, Apple, Facebook, and Google called The Four. After working my ass off for 25 years, I became an overnight success: speaking gigs, appearances on cable news and talk shows, book and podcast deals. I spent a bunch of time
2023-09-09
A new report from e-commerce personalization platform Nosto showed that of 2,000 U.S. and U.K.-based shoppers surveyed, sustainable practices and fair wages for workers were top consumer demands for modern fashion retailers. It also showed, however, that
2023-09-09
Digital marketers usually consider metrics including search engine optimization (SEO) and pay-per-click when it comes to improving performance. Some common goals can include to be among the top five or top ten search results on Google, or earning that coveted
2023-09-09
Headless technology enables British company’s online storefront to flexibly showcase seasonal, highly limited, pre-order-only cycling lifestyle apparel that unites art and sustainability LONDON, UK and AUSTIN, TX – Oct. 17, 2022 – BigCommerce (Nasdaq:
2023-09-03
Let’s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now): On the client side, a main point of contact is relatively new to the team. It’s Q4. They’re feeling stressed. On
2023-08-25
While planning and executing holiday marketing strategies generally takes more than six months, mobile marketers need to stay agile to adjust promotion strategies and adapt to trends and unforeseen events week-by-week — sometimes even minute-by-minute,
2023-08-21
Private equity leaders were invited to an event to explore emerging opportunities in ecommerce despite economic headwinds as the sector shows no sign of slowing down. BOZEMAN, Mont., Oct. 18, 2022 /PRNewswire/ -- Tadpull, the ecommerce service and software
2023-08-20
B2B Demand Gen: Lead Qualifying Teams Are Common at Larger Enterprises Top performing large organizations typically have a dedicated lead generation qualification team, as 77 percent of enterprise firms with more than five thousand employees report having
2023-08-20
