Psychology is the science that studies human behavior. As a discipline, it can be helpful to apply it to the world of advertising and marketing in order to help improve the sales of a product or service. But what exactly does psychology in advertising and
2023-08-19
B2B lead generation marketers: Have you tried Google Discovery ads yet? Unlike Search ads, Discovery ads are visual, responsive, and dynamic. Format and exact layout will depend on where the ad appears, among other factors. Like many Google products, on
2023-08-18
Securing digital transformation in manufacturing Digital transformation is changing the way organizations address cyber risk Manufacturing is undergoing a digital industrial revolution called Industry 4.0, enabling new revenue opportunities, improved product
2023-08-15
Author by Ben Thompson What happened to Meta last week — and my response to it — expressed in meme-form: In 2018, the market was panicking about Facebook’s slowing revenue and growing expenses, and was concerned about the negative impact that Stories
2023-08-13
In today's market, we know customer acquisition is one of your biggest pain points. Competition is fierce, advertising costs are rising, and ad attribution has become even more complex than it was before. That is why we launched Shopify Audiences for Shopify
2023-08-04
Every five years Search Engine Land likes to put together a sort of birthday tribute to the search engine, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics giant that we
2023-08-01
John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Content Is Profit hosted by Louis and Fonzi Kama, brought to you by the HubSpot Podcast Network. Discover the secrets and strategies of how your business can achieve
2023-07-26
With over two-thirds of the world’s population being Internet users, it has become imperative that E-commerce continues its steady rise in popularity. The internet offers a global platform where anyone can sell their products online without any barriers or
2023-07-26
John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Content Is Profit hosted by Louis and Fonzi Kame, brought to you by the HubSpot Podcast Network. Discover the secrets and strategies of how your business can achieve
2023-07-24
