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A Practical Guide To Multi-Touch Attribution

A Practical Guide To Multi-Touch Attribution

The customer journey involves multiple interactions between the customer and the merchant or service provider. We call each interaction in the customer journey a touch point. According to Salesforce.com, it takes, on average, six to eight touchesto generate

State of the SERPs: An Ecommerce Industry Report

State of the SERPs: An Ecommerce Industry Report

An Ecommerce Industry Report By  Mitul Gandhi , Chief Architect & Co-Founder of seoClarity QUICK NAVIGATION Google Dedicates Significant SERP Real Estate to Product Search Features Many ecommerce brands are reporting stable rankings while seeing lower