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3 Marketing Predictions of Christmas Past That Turned Out To Be Wrong - State of Digital

3 Marketing Predictions of Christmas Past That Turned Out To Be Wrong - State of Digital

“In this world nothing can be said to be certain except death, taxes and a December marketing blog featuring predictions of what’s going to be the next biggest thing in the industry next year.” Well maybe I’ve added a little bit at the end, but it

Small Business and Local Marketing Stats You Should Know

Small Business and Local Marketing Stats You Should Know

If you own or run a small or local business, you know the numerous challenges you have on a daily basis. It doesn’t take an article to tell you that you are like a juggler of people, things and priorities. Not only are you running the day-to-day operations

How Google Cashes In on the Space Right Under the Search Bar

How Google Cashes In on the Space Right Under the Search Bar

SAN FRANCISCO — Before Sergey Brin and Larry Page founded Google, they wrote a research paper as doctoral students at Stanford University in which they questioned the appropriateness of ads on search engines. “It could be argued from the consumer point of

Ecommerce and the Motivation to Start - JOSIC

Ecommerce and the Motivation to Start - JOSIC

Ecommerce is the hinge that allows the online business door to swing wide open. This is the industry of cyber business. It goes beyond simply saying, “Look at me world, I have an idea. Doesn’t anyone care?” Ecommerce allows you to take your idea and

How Personal and Business Branding Begins with a Professional Headshot

How Personal and Business Branding Begins with a Professional Headshot

How Personal and Business Branding Begins with a Professional Headshot 270 SHARES Why it’s Time to Ditch Your Selfie Profile Photo for a More Favourable First Impression Does your social media profile photo reflect the professional business brand image you

The One Thing You Can Do Today to Make Your Webinars Better

The One Thing You Can Do Today to Make Your Webinars Better

Webinars are an incredibly powerful tool to train your employees, to cultivate leads, and provide valuable content for subscribers. They are also very popular because they offer a chance to learn from subject matter experts from the comfort of your home or

How to Create a Winning Digital Campaign this Earth Day

How to Create a Winning Digital Campaign this Earth Day

An estimated 1 billion people take part in the Earth Day celebrations every year, according to the Earth Day Network. Since its inception in 1970, the occasion has traversed a long way, and does not limit itself to only vignettes of environmental activism

Facebook and Google's Travel Ad War — Digital Marketing News This Week

Facebook and Google's Travel Ad War — Digital Marketing News This Week

As more of travel marketers’ advertising budgets shift from traditional advertising into the digital realm, a growing “war” is brewing between two of the digital ad world’s top competitors, Google and Facebook. Google may have the upper hand for now,

Oracle Acquires Ad Tracker Provider Moat, More News

Oracle Acquires Ad Tracker Provider Moat, More News

Oracle announced its intentions to acquire Moat this week, a company that provides advertising insights for digital ad buyers. When the reported $850 million deal is finalized, Oracle plans to integrate Moat into its Oracle Data Cloud. Oracle's Data Cloud