With a solid foundation in place, the correct strategy and tools utilized, a digital marketing campaign can mean brand proliferation and product success. But it’s just as important to measure the effectiveness of a campaign and provide real evidence of
2022-10-11
If you’re hoping to crush content marketing in the next few years, you’ll have to up your video game. There’s no denying that video is overtaking many other forms of content due to its ability to achieve multiple marketing goals—from lead gen, to
2022-10-09
We like to have our fingers on the pulse at Digital Next, and often that involves sitting under the proverbial learning tree and listening to what the people in the know are saying regarding the wide world of digital marketing. With this in mind, we’ve
2022-10-08
26 Reasons Digital Marketing Matters So Much to the C-Suite By Rob Petersen, {grow} Community Member Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade, many
2022-10-08
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. LinkedIn Rolls Out Matched Audiences: LinkedIn introduced Matched Audiences, “a
2022-10-05
"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Laura Koulet, Analyst, AdExchanger Research. Being a product manager taught me that building good
2022-10-05
We chat with the vendor's group product management lead for Marketing Cloud, Steve Krause, about what it means, where AI in customer experience is going to make its mark, and what it all means for CMOs. It’s official: Oracle is joining the throng of
2022-10-02
In my most recent column, I challenged you to ask if you were grateful for digital. I argued that while marketers claim to be customer-centric, our campaigns rely more on our need to meet sales goals than any objective of the customers. Well, it got me
2022-09-29
It’s no secret that the digital marketing sector is facing many significant challenges. Issues such as the rise and rise of ad blocking, along with concerns over viewability, measurement and ad fraud are all long-standing issues that Marc Pritchard at P&G
2022-09-29
