In digital advertising, as in life, it’s important to start with the desired end in mind. There’s a well-worn tale about a city slicker who gets lost while driving the back-country roads of Maine en route to the capital city. After driving for what seems
2022-08-30
However, just because people are online and might see your business page doesn't mean that many people are converting and generating sales for your company. In fact, in order to tap into this
2022-08-29
Online publishers and media companies are trying to discern the potential impact on their businesses if Alphabet Inc.’s Google proceeds with a plan to introduce an ad-blocking feature in its popular Chrome web browser that would filter out certain types of
2022-08-27
Content Marketing Tools and Technology / Measurement and ROI / Productivity 4 Metrics to Track Impact of Content Marketing on Brand Awareness Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right
2022-08-27
Four years ago, Carrie Hill wrote a brilliant guide on how to market a small business website. However as the world of online business marketing is a tumultuous place, the 2012 article was well overdue for an update. So here we present a brand new guide,
2022-08-27
6 Ways to Use Video to Add More Value to Your Digital Marketing Strategy Humans are highly visual beings, so it’s certainly no surprise that online video content is becoming a favorite source of information and entertainment across the digital
2022-08-20
Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today. 6 ways that IBM Watson is changing digital marketing The remote availability of ‘genius-as-a-service’ profoundly changes how demand is generated, sales are
2022-08-20
In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics
2022-08-20
Bill and Michelle Pescosolido are top earners in Affiliate Marketing and with their own training products. Here’s our interview. Thank you so much, Bill and Michelle for doing this interview. I know you are very busy, so I’m honored to have you! Let’s
2022-08-17
