E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can make a huge difference. Nothing about the advice I offer below is complicated, difficult or expensive. After learning
2018-09-10
Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new
2018-09-10
Efforts to drive more traffic and rank better on search engines sometimes seem to be in conflict with those for increasing conversion rates for your website. But, as improved user experience becomes a stronger criterion for search engines, search engine
2018-09-10
Over the past 12 years, Bryan Wade has built "the rocket ship of email" at ExactTarget and then "joined the mothership" at Salesforce, where he was most recently Chief Product Officer of Salesforce Marketing Cloud. Now he's walked away from what he calls
2018-09-10
Welcome to the Digital Economy In this digital economy, only the businesses and entrepreneurs that are adaptable to change in their marketing strategies will succeed. One of such changes is the advent of social media which has led to the dependence on mobile
2018-09-10
Back in the day, Bebo, MySpace and then Facebook were fun tools to find events, share photos and chat with friends, but communicating with brands required picking up the phone, sending emails or visiting the company website to get the information you
2018-09-10
Sales 10 Sales Platforms to Help You Boost Revenue in 2017 Guided selling software is vital for all sales reps, though those new to the world of selling (or your business) can especially benefit. ---Shares March 7, 2017 Is your sales team less than stellar?
2018-09-10
On first hearing, “machine learning” and “Artificial Intelligence” sound like technologies that will replace people. Computers will find people and sell them stuff they want, so who needs humans in marketing? Well, it turns out that you do. Computers
2018-09-10
Facebook has again been criticized for failing to remove child exploitation imagery from its platform following a BBC investigation into its system for reporting inappropriate content. Last year the news organization reported that closed Facebook groups
2018-09-10
