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5 Ways You Can Improve Your IMC Strategy with JTBD

5 Ways You Can Improve Your IMC Strategy with JTBD

Having recently wrapped up an amazing certificate program on Disruptive Strategy through Harvard Business School’s HBX, I’ve been giving more thought as to how that framework can be applied to marketing, and how we can make improvements to integrated

Artificial Intelligence – A Smart Choice for Smart Mobile App Development

Artificial Intelligence – A Smart Choice for Smart Mobile App Development

In the past few years, we’ve noticed that our lives have become a slave to Artificial Intelligence apps. We’ve arrived at a situation when for even ordering a pizza or booking a cab, we prefer Siri to get the work done rather than ourselves. With the

#SocialSkim: Facebook's Scripted TV-Like Series and Like Algorithm Change: 11 Stories This Week

#SocialSkim: Facebook's Scripted TV-Like Series and Like Algorithm Change: 11 Stories This Week

This week's 'Skim is all about expanding audiences: Facebook is soliciting original TV-like series, and it's changing its algorithm in a way that devalues Likes; Pinterest sneaks in a new Web extension that lets users search the platform from any website; the

3 Digital Marketing Lessons From a Lawyer Focused on the High Seas

3 Digital Marketing Lessons From a Lawyer Focused on the High Seas

Around 1975, attorney Charles Lipcon had a legal partner who unexpectedly decided to retire from the practice of law. Despite his own success as a lawyer, Lipcon then faced a dilemma: build a new practice on his own or rethink his career?  Related: 5

Facebook Messenger Day Rolls Out Globally: This Week in Social Media : Social Media Examiner

Facebook Messenger Day Rolls Out Globally: This Week in Social Media : Social Media Examiner

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. Facebook Globally Launches Messenger Day: Facebook launched Messenger Day, a new

Social Media Center Turns Savvy Students Into Digital Marketing Pros - The Social Media Monthly

Social Media Center Turns Savvy Students Into Digital Marketing Pros - The Social Media Monthly

Kyleigh Mazer can regularly be found in front of interactive displays in the Whitinger Business Building pulling data that answers questions companies would have about their social media posts. How many people are responding? How old are they? Are they using

Nvidia’s Jetson platform can power drones with good artificial intelligence

Nvidia’s Jetson platform can power drones with good artificial intelligence

Nvidia unveiled its Jetson TX2 platform to power drones with good artificial intelligence. The platform includes the Jetson TX2 “embedded AI supercomputer,” a chip and its surruonding hardware that can power 4K video drones that consume only about 7.5

How Facebook Messenger evolved into a chat camera

How Facebook Messenger evolved into a chat camera

A picture is worth a thousand words…that no one wants to type on a tiny screen. And even if you did mash in all that text, it’d still lose the subtleties of sarcasm or sincerity. To express the full range of emotion, messaging apps must put us

The Next Great Frontier for Drones Lies in the Ocean Depths

The Next Great Frontier for Drones Lies in the Ocean Depths

Consumer drones conquered the sky. Now they look to the sea. Drones capable of underwater operation are little more than novelties at the moment, but the technology could advance marine research, revolutionize undersea cinematography, and let anyone explore