Predictive analysis refers to the use of historical data and analyzing it using statistics to predict future events. It takes place in seven steps, and these are: defining the project, data collection, data analysis, statistics, modeling, and model
2023-02-12
The Leading Characteristics of Review Writers, Review Readers, and Successful Owner Responses Local SEO The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Common sense is a
2023-02-12
Influencers, news aggregators, industry authorities, and brands are all striving to be social media power users. But knowing how to share today’s most topical and relevant web content with your own audience can seem like a laborious endeavor. Here’s how
2022-12-14
A significant Google algorithm update happened on June 25. This update has had webmasters and SEOs buzzing all week about the significance of its effects on websites across the world. Rather than succumbing to the information overload that comes with
2022-12-14
The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep track of what has changed already in 2017. When 2016 ended, Snapchat was a social darling, Facebook videos could be
2022-12-14
In order to execute a successful pay-per-click (PPC) marketing campaign, a significant amount of split testing is typically involved. With Facebook ads, for example, you need to test the image, value proposition, call-to-action, headline, body text and
2022-12-09
Let’s just come out with it: Email is becoming less effective for marketers. It might not be dead yet, but it’s not exactly the shiny new channel it used to be. Just think about your own inbox -- how many marketing emails are you subscribed to that you
2022-12-09
Yes, absurd. That was the first word that came to mind when I read the European Commission’s antitrust ruling against Google and the $2.7 billion fine to go with it on Tuesday. A day or so later, I’d add ill-conceived and misguided to that list. The
2022-12-09
A social media manager is the ultimate jack-of-all-trades. Whether it’s copywriting, providing customer service, or shooting compelling video, social media managers have the skills needed to keep their audience engaged—and their business on top. I’ve
2022-12-02
