As a paid search and shopping platform, Google is our most important partner. This doesn’t mean that I would refrain from highlighting critical aspects of things Google is doing. I’ve written about their low-price bias numerous times and the advertising
2022-12-02
Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to nearby restaurants or hearing the next step in a recipe while cooking. Voice search is being adopted for a variety of
2022-11-29
Want more conversions? Want to make smarter and better decisions about your SEO and other marketing activities? Then you need to analyze what people do on your website. Google Analytics is the single best tool to help you understand user behavior . Here
2022-11-21
When a user lands on your site for the very first time, do they know where to go? Can they find the information they are searching for quickly, without having to search deep into your site? While site structure may not be a large factor when it comes to most
2022-11-21
Mark Zuckerberg started Facebook as a simple “hot-or-not” site to get back at classmates. Nike founder Phil Knight called the now ubiquitious shoe company his “crazy idea." Instagram began with a single photo filter to make turn its users into
2022-11-19
Sign up for our daily recaps of the ever-changing search marketing landscape. AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good. Instead of burning
2022-11-19
SEO myths that will decrease your Google ranking Sensis / Wednesday, June 21, 2017 Search engine optimisation is highly technical and complex, and hard to get right. At the same time, it’s also not. When you really look at it, the logic behind SEO is
2022-11-19
How to Improve Your SEO and Social Media Presence March 14, 2017 Shares 136 You can be a blogger producing the best content in the world and never be found online. Or you might have a quality product, ethically sourced at the most affordable prices. But if
2022-11-18
Email Outreach Tips: +22 Link Building Email Templates June 25, 2017 Leave a Comment Content-based and relationship-driven links are apparently the ones that make a huge impact in today’s digital marketing (not just SEO). Outreach accounts for the majority
2022-11-15
