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More Than Just SEO: Running Content Departments Like Newsrooms - Search Engine Journal

More Than Just SEO: Running Content Departments Like Newsrooms - Search Engine Journal

This post was sponsored by Aimclear. Brands repeatedly invest in content creation for the sole purpose of SEO. This sometimes-myopic approach fails to generate journalistic content that can supercharge a company’s customer retention, reputation

22 Unique SEO Tips Backed by 22 Renowned SEO Experts

22 Unique SEO Tips Backed by 22 Renowned SEO Experts

22 Unique SEO Tips Backed by 22 Renowned SEO Experts TwitCount How great would it be if we could gather all the awesome SEO experts in just one room to talk about search engines ranks with a focus on the best SEO tips available out there? It would be

Marketing Day: AdSense policies, Twitter revenues & Amazon prime numbers

Marketing Day: AdSense policies, Twitter revenues & Amazon prime numbers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. TapClicks buys Raven Tools Apr 26, 2017 by Barry Levine The combined firms say they are now the only reporting platform for multiple

Simple tips to get your app indexed, ranked & installed

Simple tips to get your app indexed, ranked & installed

Sign up for our daily recaps of the ever-changing search marketing landscape. Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy for app optimization. For apps,

Google's 'Project Owl' -- a three-pronged attack on fake news & problematic content

Google's 'Project Owl' -- a three-pronged attack on fake news & problematic content

Google knows it has a search quality problem. It’s been plagued since November with concerns about fake news, disturbing answers and offensive search suggestions appearing at the top of its results. “Project Owl” is an effort by the company to address

The Epic Rise of SEO: How, Why & Where to Invest - Search Engine Journal

The Epic Rise of SEO: How, Why & Where to Invest - Search Engine Journal

Search engine optimization (SEO) has become a force to be reckoned with through mind, matter, and money. Here are my tools to conquer it. The clear majority of web traffic is facilitated by the heavy hitters of search engines: your Googles, Bings, and

52 Local SEO Strategies for SMBs

52 Local SEO Strategies for SMBs

52 Local SEO Strategies for SMBs Bill Hartzer Search engine optimization for local businesses and SMBs is becoming more difficult and competitive. Local SEO best practices are continuously changing to keep up with new features that search engines add to how

Content and links: It really does take a village

Content and links: It really does take a village

Sign up for our daily recaps of the ever-changing search marketing landscape. Content and links: It really does take a village Columnist Julie Joyce explains how clients' and other stakeholders' involvement can greatly improve the success of your

How to Beat Google's Mobile Page Speed Benchmarks - Search Engine Journal

How to Beat Google's Mobile Page Speed Benchmarks - Search Engine Journal

Google recently unveiled mobile page speed industry benchmarks and analyzed customer behavior to figure out how the two lined up. That’s a problem. It means the vast majority of mobile websites are losing money, practically forcing customers to bounce and