SEO is a constantly changing and growing industry. No longer is search engine optimization seen as internet “black magic,” but it is now regarded as an essential part of any serious digital marketing strategy. Last year, it was estimated that
2018-10-03
The most effective call-to-action techniques use basic psychology. You can use some of these psychology methods in your calls to action to turn visitors into repeat customers. For example, let’s say you just read about an online tool that can make your
2018-10-03
In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all? As a marketer myself, I often wish I had a better sense of
2018-10-03
The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet. Siri is your best
2018-10-02
6 Ways to Understand SEO Impacts Sooner A consistent SEO effort for 18 months should get you to where you need to be. Image credit: Cecilie_Arcurs | Getty Images ---Shares May 1, 2017 SEO is a great marketing tool for an entrepreneur. It is
2018-10-02
Getting traffic to your website is great, but if you’re not converting viewers to customers, what’s the point? Your main focus should be on converting those visitors to subscribers, leads, customers, buyers, etc. I’ve worked with some very large
2018-10-02
If you are looking to create awareness, communicate with potential clients and improve your search engine visibility, social media marketing can help you get there. There is no investment required as you start – this could however change if your business
2018-10-02
Way back in 1984, Robert Cialdini wrote a book called Influence: The Psychology of Persuasion. If you’ve heard of it, I’m not surprised. It’s been a bestseller for a long time, and it’s consistently called a classic. I love it so much that I’ve
2018-10-01
It may be the end of the summer season and the nip of fall is being felt around the country but the fleas in my yard are having none of it. They have decided that our dogs, and extremely our home, will make a great place to habitat for the winter
2018-10-01
