At iContact, we make our API available to developers around the globe, so they can integrate iContact with the applications that make life easier for businesses and organizations. We recently sat down for a chat with Olga Kolodynska, Content and Email
2022-11-15
As a small business, you don’t have a huge marketing budget. And traditional marketing tactics — like print marketing, TV and radio ads, and direct mail — can add up quickly. How can you reach new customers without breaking the bank? With newer
2022-11-13
Email marketing is one of the most effective ways to establish relationships with prospects, reach your current customer base, promote your brand, and increase your sales. According to Salesforce, 44 percent of people who received promotional emails made at
2022-11-13
The following blog post was written by Erika Brookes of Springbot. Say what you want about email being old and outdated, but the statistics don’t lie. Time and time again, email marketing has proven to be one of the most effective forms of marketing for
2022-11-13
Event planners are multitaskers. From dealing with vendors and booking venues, to responding to the changing needs of clients, there’s a lot to keep tabs on. In an industry where there’s so much to be done and time is at a premium, Email Automation can
2022-11-13
Believe it or not, 2018 marks 40 years since email was first used for marketing purposes. Rather than nearing midlife-crisis territory, however, email marketing remains very much in its prime. When used correctly, it’s a cost-effective way to promote your
2022-11-09
As we approach the one year anniversary of our Lean journey, the accounting department took time to reflect on how we have evolved over the past year through Lean principles. We had to laugh at how antiquated some of our procedures and processes were before
2022-11-09
The goal of an email marketing loyalty program is to help customers reap rewards for being frequent purchasers within a given timeframe. And it’s safe to say, these programs are enormously popular. In fact, U.S. consumers hold 3.8 billion memberships in
2022-11-06
Twitter Facebook LinkedIn Are you getting the best possible results from your email marketing campaigns? According to a recent study by VentureBeat , email has the highest ROI of any marketing channel available. However, if you’re not sending campaigns
2022-11-05
