B2B Marketing B2B the movie 4: Bridget Bones’s To-Do List I know for a fact that many B2B marketers are quietly worried about keeping up with the ever-increasing number of skills required to succeed in their roles. Skills gaps and ‘getting left behind’
2018-09-29
Testing is the best way to find out what makes your customers tick, but if you market across multiple digital channels, you must come up with a testing protocol for each channel: email, web, social media, retargeting, SMS etc. Or do you? And even though you
2018-09-29
Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94
2018-09-28
Bill Belichick is the greatest coach in the history of the National Football League. He’s been to 10 Super Bowls as either a head coach (7) or assistant (3), where his teams have accumulated an incredible 7-3 record. That’s an astounding 19.6% of all
2018-09-28
Happy First Monday of Summer, marketers! Let’s kick off the week – and the summer – with some pertinent news and information from around the interwebs. Here we go: “Email Marketing & Beyond: Global Market Benchmarks,” a recent GetResponse study of
2018-09-27
When it comes to creating behaviorally-targeted marketing emails, we could all use a little inspiration. After all, there are so many potential actions a customer can take that would trigger an email – how do you decide which ones are worth investing the
2018-09-27
Google is getting kudos for its decision to stop scanning the content of email for use in serving advertising. But does it reflect a desire to protect consumer privacy, or is it a hard-headed business decision? Most reports attribute the move to a desire by
2018-09-27
After 40 years in the game, email still outperforms other channels with the highest ROI, at$44 per $1 spent. But for agencies offering email marketing, it's also a force multiplier that complements other marketing channels without much comparative
2018-09-26
Reputation is an important thing for any business or industry. This is extra true for email marketing. When consumers open their inbox, they are more likely to open a message from a company or brand they trust. But before the consumer gets a chance to decide,
2018-09-26
