Has your executive leadership ever tasked you with calculating the ROI of the content your team produces? This exercise is no small feat and most would probably take a shortcut and just report on the basic costs of initial content creation. But when you sit
2024-02-03
One of the outcomes of using increasingly automated and intelligent systems in marketing is that many processes are now called “high tech,” meaning more tasks can be executed faster with fewer errors. And while high tech delivers efficiencies and insights
2024-02-03
Crafting a perfect headline is arguably the most difficult part of content creation. After all, this is the very first piece of text your audience will encounter before they even get to the nitty gritty of the article. Did you know that a whopping 80% of
2024-02-02
By Syed Balkhi, founder ofWPBeginner, one of the largest free WordPress resource sites that help small businesses start their websites. It's no secret that blog posts can go viral when they're well-written and offer valuable content. But what are the types
2024-02-02
“Stress is an epidemic,” says Maureen Jann. “It’s almost worse than COVID,” she adds in her 2022 Content Marketing World session focused on managing marketer burnout. Earlier this year, her team at NeoLuxe Marketing asked 1,000 marketers to gauge
2024-02-01
Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination page experiences. An effective FAQ resource can
2024-01-29
You just got funding and you’re looking to scale your business with content marketing. Or perhaps you tried working with a content marketing agency before but had a bad experience. And now you’re wondering what you missed while vetting the agency. Not
2024-01-25
Have you ever wished for an easier way to create quality content for your business? Let’s face it, content generation is a considerable time investment. First, you need ideas. Then, if you want it to be found (and read) online, you’ll need to figure out
2023-10-12
The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy
2023-09-12
