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What Do Brands Need to Know About Millennial Parents? - Advertising Week

What Do Brands Need to Know About Millennial Parents? - Advertising Week

What are the biggest differences between Millennial parents and their predecessors? There are certainly some key differences between Millennial parents and Gen X parents.  Millennials tend to reject the quality over quantity mantra of their own upbringing

4 creative recruitment campaigns from brands

4 creative recruitment campaigns from brands

Share on LinkedIn Retaining and recruiting talent will be the ad industry’s second biggest challenge – after budget cuts – in 2023, according to our survey of senior executives. It’s not just a marketing-industry problem, either. In a survey of

Why Investing In Good Brands Makes Sense for Your Wallet

Why Investing In Good Brands Makes Sense for Your Wallet

Whether you’re shopping for clothes, furniture or personal care items, most shoppers are taught to look for sales and deals and prioritize these purchases before reviewing their options. These other options are generally high-quality brands that do tend to

How To Combine Machine and Human Input for More Effective Content in 2023

How To Combine Machine and Human Input for More Effective Content in 2023

Content Creation / Editorial processes / SEO / Content strategy / Productivity How To Combine Machine and Human Input for More Effective Content in 2023 In 2023, marketers entered a new content battleground. Not only can brands and people become writers and

The 4 Rs That Show a Brand Your Blog is Influential

The 4 Rs That Show a Brand Your Blog is Influential

One way to monetise your blog is through working with brand partners. This could be  anything from sponsored content and affiliate promotions through to ongoing ambassadorships or sponsorships. In any case, there are a number of factors I consider when it

5 colour trends set to make waves in 2023

5 colour trends set to make waves in 2023

The ebb and flow of colour trends reflect the state of the world and times in which we live. In recent months, society has been marked by increasing economic pressures, political division, war, and an ongoing climate crisis – so it's no wonder that this

6 PPC Strategies To Focus On Now

6 PPC Strategies To Focus On Now

PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for a fresh perspective or next-level optimizations. Whether you are looking for

This day in search marketing history: March 9

This day in search marketing history: March 9

In 2017, there were strong signs of a Google algorithm ranking update that had actually started on March 7. At first, it seemed to be a spam algorithm update related to links. However, a later Search Engine Land analysis of Fred indicated that the update

Google Docs power tips: How to add charts, citations, and more

Google Docs power tips: How to add charts, citations, and more

Once you’ve mastered the basics of Google Docs, it’s time take your documents up a notch. Some documents need to include citations, while some can benefit from charts or a table of contents. Others may require a watermark for security or branding