Nothing is more frustrating than having your best terms hijacked by competitors. The holiday season is especially prone to this, as brands scramble to own market share. This month’s question hits especially hard going into the holiday season. Rakesh from
2023-03-02
I like to think that bulk content creation will be the new term used by many social media marketers, so fingers crossed it’ll catch on. Simply put, the process of bulk content production is when you come up with a range of ideas for your social media
2023-02-27
As you battle through the throng of keen shoppers at the mall this Thanksgiving, you’d be forgiven for thinking Black Friday is the same mega consumer event it ever was. But that’s not the case. Building on the downshift in consumer enthusiasm that grew
2023-02-23
In Singapore at the start of the month, the Sustainable Apparel Coalition – a non-profit alliance that makes up over half the global apparel and footwear industry – convened for their annual meeting. There was one big question on attendees’ minds: how
2023-02-22
Amazon Live taps into the power of influencers, ecommerce and live video to deliver personalized and engaging livestream shopping experiences for the masses. Marketers from Amazon Live, 23andMe and influencer Nicole Mejia sat down with Adweek’s director of
2023-02-22
Many factors contribute to the success of a company’s sustainability goals. Some important factors include understanding the value of recycled fiber in the sustainability supply chain and committing to the promotion of the circular economy. Every action
2023-02-21
Whether you bought an off-the-shelf PC or assembled a gaming or office rig yourself, an oft-overlooked part of the computer buying process is sometimes the most important: your choice of keyboard. Sure, every keyboard will let you type something and have it
2023-02-21
The tenor around the brand purpose movement has a very cynical side to it, and I totally get it. Companies often take a stand on their purpose only to let it down with their work practices, or the way they pay their taxes, or their treatment of employees –
2023-02-15
How can marketers put promise making into practice? LinkedIn Vice President of Marketing, Jim Habig, shared the keys to the power of storytelling, the importance of creativity, and the exciting opportunity ahead for B2B marketers at LinkedIn’s inaugural B2B
2023-02-11
