From time to time I’ll pull a message from my inbox and do a walk-through of its pros and cons. These gentle critiques are intended to educate; I hope that the companies mentioned as well as readers will keep that top of mind. Email marketing automation
2018-09-26
Though a person receives an average of 88 emails a day, email is still widely regarded as one of the most effective marketing tools at our disposal. The average open rate for marketing email across all industries is around 24% and the average click-through
2018-09-26
For over 30 years, The Council for Entrepreneurial Development (CED), the largest and longest-running network for entrepreneurs in the country, has grown its membership to over 4,000 entrepreneurs, investors, academics, and business partners in North
2018-09-25
Ieva Baranova What does a perfect email campaign look like? Clear message, thoughtful design, eye-catching pictures… However, blocked images can ruin your email campaign, making emails look very different in subscribers’ inboxes – broken, messy and
2018-09-25
For marketers, tapping into the tech-savvy, millennial market is akin to unearthing a goldmine. It often seems as if this demographic represents the Marketing Holy Grail for advertisers eager to decode, reach, and engage the younger crowd. Of course that is
2018-09-25
![Engaging email marketing must be relevant [#EMD17]](jpg/large-stock-vector-banner-template-with-geometric-shapes-sale-voucher-vector-design-contemporary-art-shapes-design-1907890000.jpg)
Email Marketing Day, the email conference held by FreshMail, Holistic Email Marketing and Return Path kicked off in London, UK. Taking place June 14 – Email Marketing Day (#EMD17) brought together digital experts and business leaders to discuss topics of
2018-09-25
I’ve been told by countless marketers that their campaigns don’t work. When I ask them how they’ve come to this conclusion, more often than not, they tell me that their sales haven’t increased. This is perhaps one of the biggest mistakes that
2018-09-24
Just about everyone on the planet depends on email. Roughly 92% of adults who are online use email, and when it comes to customer acquisition, it's close to 40% more effective than social media. So why not use this nearly ubiquitous platform to attract and
2018-09-24
Consumers are so keyed in about personalization that a recent study found 40% of online shoppers expect that multichannel merchants know about their offline purchases and factor those into their marketing emails. Let me repeat, we’re talking about offline
2018-09-23
