Email marketing is a powerful channel. Its average ROI is 4,200%. But you must create and send emails the right way to get close to this average. This means you have to care for how they look and how you set them up technically. The technical side includes
2023-07-04
Account-based marketing (ABM) has become a crucial tool for the financial technology (fintech) industry. Fintech companies have taken the financial world by storm, gaining leaps and bounds of market share with their digital-first ease of use and innovation,
2023-07-02
When you’re deciding to switch ESPs or reviewing your strategy with your existing provider, there’s a huge amount to consider. It’s easy to get distracted by a swanky email editor or amazing account managers – but don’t overlook the importance of
2023-06-30
I'll be honest—when I saw this headline in my Twitter feed, I nearly laughed out loud: "Forget Personalisation, It's Impossible and It Doesn't Work." In fact, I assumed the piece was satirical. It wasn't. As a long-time believer in and witness to the
2023-06-30
Now that it’s autumn, it’s time for email advisers to send out their annual lists of the ecommerce lifecycle email programs a sensible email marketer needs to employ to maximize revenue. What’s on the list? The usual: welcome emails, abandoned-cart
2023-06-17
Benchmark Email CEO Jonathan Herrick talks about how his team uses AI tools to make email marketing painless for their customers. The email pro also addresses the power of storytelling and other strategies that work for email marketers. Jonathan Herrick
2023-06-17
With an updated and greatly expanded 4th edition of my book, Email Marketing Rules, out this month, I wanted to look back at the predictions I made about the future of email marketing in the 3rd edition nearly six years ago. I predicted 11 changes would occur
2023-06-16
Black Friday and Cyber Monday sales are just around the corner. It’s a bargain hunter’s dream, and dedicated shoppers are already prepping their wallets. For Shopify stores, it’s the most important time of the year to position your offer right and
2023-06-14
What do you spend more time on in your email program — how to acquire subscribers or how to let them go? Judging by the results of a quick study I conducted over the last few weeks, retail email marketers give the unsubscribe process far less attention
2023-06-08
