When I first started at Campaign Monitor, I reached out to a number of our blog subscribers and asked them what they liked about the blog and what they’d like to see more of. The conversations I had were invaluable in defining our content strategy and
2022-12-10
Posted by Scott Cohen On March 14, 2011 in story time I 0 Comments People’s accents are a funny thing. When you talk to someone from a different part of the world, you notice their accent immediately. Some accents are hard to understand, and some are just
2022-11-29
As a marketer, you already know that personalization can lead to big wins in email marketing. Emails with personalized subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from segmented campaigns. Even
2022-11-29
The following Question and Answer series profiles Return Path employees in a variety of roles and locations. Join us as we find out what they do, what they enjoy, and most importantly, what email campaigns they are loving lately. What’s your role here at
2022-11-22
5 A/B testing ideas for your email marketing February 21, 2017 McKenzie Gregory Share this Article We get it: Marketing isn’t always an exact science. Sometimes, it requires a little guesswork. But making assumptions about your audience can be risky,
2022-11-20
Media companies and publishers are home to some of the savviest marketers around. They’re constantly looking for new ways to connect with readers and subscribers, and are often the first marketers to test out new channels. We’ve seen media companies and
2022-11-19
Jennings: How Much Email Marketing Do You Really Need? Jeanne Jennings 111 Hits There’s the textbook ‘right’ way to structure an email marketing program, but you can often meet your initial business goals with much less: fewer email messages, reduced
2022-11-17
How to Use Data to Drive Your Email Marketing IVAN KREIMER - JUN 6, 2017 0 total results Filters (0) Industry Twitter Facebook LinkedIn As a marketer, you know how important it is to use data to fuel your marketing campaigns. It‘s your job to look at what
2022-11-15
These different words all mean the same thing – “Welcome”. As in different languages, there is a way of saying welcome through email, too. Yet, while greetings in languages are aided by expressions and gestures, emails depend solely on content and
2022-11-15
