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Move Over Chargebacks: Another Form of Ecommerce Order Fraud is Taking Over - Retail TouchPoints

Move Over Chargebacks: Another Form of Ecommerce Order Fraud is Taking Over - Retail TouchPoints

When retailers discuss ecommerce fraud detection, their top priority is typically fraudulent chargebacks. A chargeback occurs when a consumer questions a transaction on their credit card and asks the bank to reverse it. There’s no denying that chargebacks

Ephemeral brands

Ephemeral brands

Thanks to everyone who has taken the time to reply. I’m always interested in hearing from people with ideas and feedback. Send a note by hitting reply or emailing me atbmorrissey@gmail.com. Big thanks to Outbrain, which is kicking off a sponsorship

Get the Full Picture: How to Calculate the True Cost of Content

Get the Full Picture: How to Calculate the True Cost of Content

Has your executive leadership ever tasked you with calculating the ROI of the content your team produces? This exercise is no small feat and most would probably take a shortcut and just report on the basic costs of initial content creation. But when you sit

Elevating Human-Centered CX in a Tech-Powered World

Elevating Human-Centered CX in a Tech-Powered World

One of the outcomes of using increasingly automated and intelligent systems in marketing is that many processes are now called “high tech,” meaning more tasks can be executed faster with fewer errors. And while high tech delivers efficiencies and insights

Craft the Perfect Headline: Your Content Deserves It

Craft the Perfect Headline: Your Content Deserves It

Crafting a perfect headline is arguably the most difficult part of content creation. After all, this is the very first piece of text your audience will encounter before they even get to the nitty gritty of the article.  Did you know that a whopping 80% of

Council Post: 5 Types Of Blog Posts That Tend To Go Viral

Council Post: 5 Types Of Blog Posts That Tend To Go Viral

By Syed Balkhi, founder ofWPBeginner, one of the largest free WordPress resource sites that help small businesses start their websites. It's no secret that blog posts can go viral when they're well-written and offer valuable content. But what are the types

Meta's Folly vs. Epic Games' Revolution

Meta's Folly vs. Epic Games' Revolution

Say what you want about Fortnite’s graphics, but the characters/avatars have always had legs. Legs are apparently a big point of struggle Meta, as it looks to bring its vision of the Metaverse to life,according to Insider. "So, the greatest development of

Google Webmaster Guidelines Is Now Google Search Essentials With Lots Of Changes

Google Webmaster Guidelines Is Now Google Search Essentials With Lots Of Changes

Prev Story Google has replaced the Google Webmaster Guidelines with the Google Search Essentials . The name change is Google's ongoing efforts to remove the term "webmaster" so that these tools and documentation do not narrow the focus to just "webmasters,"

How New Features on TikTok, Instagram, and Twitter Can Help Your Business Grow

How New Features on TikTok, Instagram, and Twitter Can Help Your Business Grow

With so many social media platforms and features to choose from, each business’s strategy is likely to look a bit different. In fact, many brands will change their own efforts over time. If your social media strategy is ready for an update, read these tips