The move toward Web3 is changing what it means to be a fan -- and brands need to shift their thinking as well. Web 2.0 has relied on Big Data to drive engagement by tracking clicks and views, then serving more of the same. Web3 will leverage fandom to connect
2023-05-25
For a long time, we have believed in and planned linear consumer journeys. This is an example of a linear consumer journey: Something comes to the attention of the consumer. They develop an interest in it. Then they desire it. Eventually, they act by
2023-05-21
Social media continues to be an intriguing, exciting and personable way to gain exposure for your brand and your mission. As most networks continue to grow their number of active users and optimize the user experience, methods to grow rapidly change. Although
2023-05-20
This week, four outdoor drinkware brands — Klean Kanteen, MiiR, Stanley and YETI — announced a first-of-its-kind partnership to identify opportunities and actions that will reduce carbon emissions across their shared manufacturing supply chain. Deemed the
2023-05-19
Uncover bold strategies from global marketing leaders at Brandweek Europe, 10 Nov. in London. In-person and virtual passes are available. Register now. Since the launch of its much-lauded campaign “Real Beauty” in 2004, personal care brand Dove has
2023-05-16
Are you looking for better ways to manage social media accounts without missing out on anything important? Social media platforms play a vital role in our lives today. From staying connected with friends to sharing personal updates, they provide countless
2023-05-14
In a resort town on the tip of the Sinai peninsula, global leaders are gathering this week to hash out how, exactly, they’re going to meet the climate goals they set last year in Glasgow. The meeting is officially titled the Conference of Parties 27, or
2023-05-13
As readers of this newsletter are by now aware, a CFO has a constantly evolving list of responsibilities, ranging from the traditional forecasting and scenario planning to more recent additions, including building a relationship with the company’s CIO and
2023-05-09
The following is a guest piece by Gartner analysts Augie Ray and Chris Ross. Opinions are their own. Was your business founded to restore or protect the environment? Probably not. Was your organization started to educate children or feed those who can’t
2023-05-07
