All content marketers must stay on top of search engine updates. Google updates are especially crucial as the search engine still holds the biggest market share at 90.82%. So whenever Google releases an update, marketers pay attention and apply changes to
2023-07-09
The vast majority of the things that we have in our homes were manufactured in a facility by a variety of different machines. The truth is so deeply ingrained within us that we are unable to bother to think about what came before it. Once computers became
2023-07-05
Most marketers say they’re struggling to meet customer expectations, and a new report on the current marketing landscape reveals why. The eighth edition of Salesforce’s State of Marketing report looks back on 2022’s challenges and triumphs as the year
2023-07-04
Ready to ditch the corporate 9-to-5 and take your marketing expertise elsewhere? Your skills could be a game-changer for startups and enterprises alike, but you don’t need to limit yourself to a single full-time job. As a marketing consultant, you can sell
2023-07-01
Consumers recognize and reward authenticity from brands — probably because it’s so rare. It’s rare because being authentic can be really uncomfortable. Authenticity requires a willingness to be vulnerable and take risks — and to accept that your
2023-07-01
Co-marketing is a strategic approach to marketing operations in which two or more non-competitor companies team up to create a marketing campaign that benefits all the parties who participate, as Entrepreneur’s Rich Kahn puts it. Although many marketing
2023-07-01
One of the biggest trends in content marketing these days that also intersects influencer marketing is user-generated content (UGC). This stands in contrast to the marketing scene even a decade ago, when brands generally preferred to completely control the
2023-06-20
A the urging of my website advisor, I did some housekeeping here on the blog. It was time to sweep out some older blog posts that were either irrelevant or ignored by the world. But I came across a gem — An old list of marketing predictions! In 2009, I
2023-06-20
At this point, it’s no secret that something is amiss at Twitch. As of the last two weeks, the company is down oneCEO and 400 employees; if you believe the headlines, it’s also lost things like “its way” and “the battle for its soul.” Amid all
2023-06-20
