Most small and local businesses (SMB’s), trying to keep up in the digital marketing world are struggling with the intricacies that online marketing represents today; social media, video, email, content creation, search marketing and paid ads, leaving many
2022-12-02
If you have a business that’s selling anything online, you’re involved in e-commerce. Companies that don’t sell online are being left behind and finding that they’re struggling to keep up. Naturally, there are some things that a person just can’t do
2022-11-30
Every year it feels like TV and radio stations, retailers and other businesses start the “holiday season” talk earlier and earlier. Some people complain. Some people love it. I’m usually thinking about other things — like how to stay sane. You see,
2022-11-29
Marketers know that segmenting email marketing lists can improve open and clickthrough rates. MailChimp’s latest user data showed that segmented campaigns get 14.64% more opens and 59.99% more clicks than non-segmented campaigns. That said, figuring out
2022-11-29
In this industry, we spend a lot of time trading SEO strategies with each other for mutual benefit. It’s a wonderful thing. Not every industry can say about itself. Unfortunately, we invest less time in talking about how to develop our own SEO
2022-11-29
Over the past 12 months, Pinterest has been slowly but surely building itself up as an advertising alternative to Google and Facebook. While some advertisers have been skeptical about whether this social network could possibly monetize their efforts,
2022-11-22
After more than a decade in the internet marketing business, I’ve seen firsthand how critical social media can be for branding purposes. In just a few short years, sites like Facebook, Twitter and YouTube have become some of the most useful online tools for
2022-11-21
Are you an entrepreneur or maybe looking to start and grow your side hustle into a real business? From social media to online marketing, CONFIDENCE is key. So if you’re struggling with finding the confidence to become a leader in your niche or build your
2022-11-21
Email marketing is one of the most powerful tools an ecommerce business can use to increase sales. Depending on who you ask, email marketing can generate a return on investment between a few dollars for every $1 invested and a phenomenal 43,000 percent. The
2022-11-19
