The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy
2023-09-12
Busting common marketing myths to help tech startups grow and thrive. Marketing can make or break a tech startup. It’s the cornerstone of growth and success, but it’s also one of the most misunderstood aspects of a business. There are countless myths and
2023-09-11
Marketing Wins During a Recession WHEN THE MARKET IS A MESS, THE BEST BRANDS GET TO WORK There's a lot of talk these days about recession: Are we in one? Is there one on the horizon? What even is a recession anymore? All of that talk has amounted to one
2023-09-06
In a world with over five billion people online, content is king. Users want instant access to information. That’s why content marketing is so important. But people’s attention spans are also becoming shorter. This makes the job of the content marketer
2023-09-03
It's a given that B2C brands need a presence on TikTok, especially if the target market is 18-34-year-olds, but what about B2B brands? Is there an opportunity to reach target customers? Depending on who you ask, the answer is "maybe." Not quite what you were
2023-09-02
The West Point grad and U.S. Army veteran discussed how he manages one-on-ones with his team, why he got called “CM No,” and what marketing can learn from the military. This article was published in the MarketingSherpa email newsletter. “Too often,
2023-09-01
Consistency in generating new content is a tried-and-true path to blogging success – and every blogger knows it. But the more content you add, the deeper you bury all of your past work in the archives. It starts to lose all of its traffic and relevance, and
2023-08-21
HubSpot Ventures announced a big investment in Jasper, the artificial intelligence content creation platform. But is artificial intelligence something that really enables content creation 10x faster than starting from scratch? Should that even be the goal
2023-08-21
Don’t say recession. The internet will come for you. But no matter what you call it, there’s little doubt we’re in the middle of an economic downturn. In response, many companies are looking for ways to tighten their purse strings. Marketing budgets
2023-08-18
