The way a business handles its customer experience can make or break a company. Negative experiences can shape the reputation of a business, regardless of how good the product or service is. However, without taking a close and thorough look at the customer
2023-04-25
We live in a world driven by marketing, and as the internet plays a larger part in our daily lives, we will continue to see innovative and inventive ways that companies and brands increase lead generation. Below is a list of the top five effective tools for
2023-04-24
Most people don’t really consider the fact that a Knowledge Panel will look VERY different across countries, not to mention languages. This is an interesting question and a a HUGE hidden problem for international companies that Kalicube can easily
2023-04-22
At no other time of year are consumers beset with as many choices and decisions as the holiday shopping season. Consider the following: At press time, Walmart was advertising a cashmere padded leather coat for $79.99. Then there’s the other end of the
2023-04-17
Business started out strong this year for micro influencer Austen Tosone. Then summer hit, and deals began to slow down. "I was anticipating the holiday season to be really big for me," Tosone said. "But I found that the offers weren't coming in to the
2023-04-17
Sending ad traffic to your website can leave your visitors feeling lost. Websites, have lots of distractions and destinations that detract from your campaign goal. Use landing pages for your campaigns instead—and communicate a clear, compelling experience
2023-04-17
Content is one of the most important factors to consider when you aim for higher search engine rankings. The content you create needs to be helpful and relevant to your customers. And yet, content marketing can be challenging, and there are many mistakes you
2023-04-03
TikTok announced a new way for creators to monetize their content: TikTok Series. Series allows creators to put video collections behind a paywall. TikTok users who want to see Series videos must pay to access them using in-video links or the creator’s
2023-04-03
Artificial intelligence and unstructured data Home / Blog / Technology / Artificial intelligence and unstructured data Table of contents Big data and artificial intelligence have made great strides in digital marketing and their applications have grown
2023-04-02
