Have you seen the SEM dedicated track for SMX Advanced 2017?
- Updated on: 2018-09-21
- Read original article here
Jerry Dischler
Vice President, Product Management, AdWords, Google, @jdischler
Jerry Dischler is Vice President of Product Management for AdWords. In this role, Jerry leads the product management and innovation efforts for search ads. Previously, Jerry served as Product Management Lead for New Ad Formats where he played a leading role in defining Google's strategy to move beyond plain text ads to deeper experiences, including the development of Ad Sitelinks and Product Listing Ads. Earlier in his career at Google, Jerry led Google's commerce products, including Google Checkout (now Google Wallet) and Google Product Search
Before Google, Jerry served as the Director of Engineering at Avolent where he was instrumental in developing the company's award-winning billing and payment products. Prior to his time with Avolent, Jerry worked with Hyperion, Sana Security, and Accenture where his work focused on enterprise billing, customer care and security software.
Jerry earned his bachelor's degree from the University of Chicago and his MBA from The Wharton School of Business.
Close
Steve Sirich
General Manager, Global Search Ads Business, Microsoft, @stevesirich
Steve Sirich is currently a general manager on the Global Search Ads Business team at Microsoft. As the leader of the Bing Ads Marketing team, his primary business focus is to develop and manage the successful execution of the overall Bing Ads marketing strategy. This includes helping to determine what Bing Ads solutions should be offered to Microsoft advertisers, identifying who Microsoft should target relative to its customer verticals (i.e. the boundaries of the market segments to be serviced), defining how Microsoft will reach its targeted customers, and influencing when Microsoft will roll out Bing Ads product offerings to advertisers.
Close
President, Find Me Faster, @mvanwagner
×
Matt Van Wagner
President, Find Me Faster, @mvanwagner
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
Close
Andy Taylor
Associate Director of Research, Merkle, @PronouncedAhndy
Andy Taylor is Associate Director of Research at Merkle, responsible for analyzing trends across the digital marketing spectrum for best practices and industry commentary. A primary contributor to the Merkle Blog, Dossier, and quarterly Digital Marketing Report, he speaks frequently at industry conferences and events. Prior to digital marketing, Andy worked as an event organizer for a political campaign and dabbled in freelance writing. A graduate of the University of Virginia with a degree in Economics, he likes to spend his free time watching documentaries and selling homemade ice cream sandwiches at farmer's markets with his wife.
Close
Andreas Reiffen
Founder & CEO, Crealytics, @AndreasReiffen
Andreas Reiffen is an entrepreneur, marketing technologist and thought leader in data-driven advertising. Between 2006 and 2008 Andreas operated as a PPC super affiliate working for Zappos and other retailers. In 2008 he founded crealytics, the Berlin-based provider of camato, the leading Google Shopping Tool to automate PLA campaigns and improve performance. Several of the largest international Ecommerce retailers are using camato to manage Google Shopping in more than 100 markets across the globe, generating over $3B in revenues per year. camato has been shortlisted for numerous awards in 2016 including European Performance Marketing and Drum Search.
Close
Dr. Laura Icenogle
Network Performance Manager, Microsoft
I was born and grew up in Littleton, Colorado. Spent some time on the East coast for college, at Duke University, where I majored in Biology with a focus in Neurotoxicology. After college, I decided I needed to spend yet more years in school so moved to Seattle for graduate school at University of Washington. I was awarded my PhD in Microbiology in 2011, researching bacterial toxins and the bacteria that causes Strep throat. After a short stint working on Salmonella and teaching, I ended up at Microsoft in Bing Ads Planning & Forecasting. Though the transition seems a bit odd, my group pulled from a variety of science backgrounds (bioengineering, neuroscience, etc.) and focuses on finding the signal in the noise.
Close
President, Find Me Faster, @mvanwagner
×
Matt Van Wagner
President, Find Me Faster, @mvanwagner
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
Close
CEO, Invesp, @khalidh
Khalid Saleh is co-founder of conversion rate optimization company Invesp. He is the co-author of Amazon.com bestselling book "Conversion Optimization: The Art and Science of Converting Visitors into Customer" by O'Reilly media.
Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, Conversion Conference, ACCM and DMA, among others. A recognized expert of marketing strategy, Khalid has been a frequent guest in key media outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more. His 18 years of professional and entrepreneurial experience includes growing companies from tiny start-ups to millions of dollars in revenue, helping clients increase their sales by 300%, and restructuring marketing campaigns for Fortune 500 companies.
A respected thought leader, he is a trusted advisor to a growing number of global companies. His in-the-trenches experience working with hundreds of executives and entrepreneurs has allowed them refocus their marketing strategies to achieve higher profits while capturing the hearts of their customers. Through his firm, Invesp, he has helped leading companies including 3M, O'Reilly, the Special Olympics, DishNetwork, Discovery, and more increase their online revenue by creating successful marketing campaigns.
Close
Dr. Laura Icenogle
Network Performance Manager, Microsoft
I was born and grew up in Littleton, Colorado. Spent some time on the East coast for college, at Duke University, where I majored in Biology with a focus in Neurotoxicology. After college, I decided I needed to spend yet more years in school so moved to Seattle for graduate school at University of Washington. I was awarded my PhD in Microbiology in 2011, researching bacterial toxins and the bacteria that causes Strep throat. After a short stint working on Salmonella and teaching, I ended up at Microsoft in Bing Ads Planning & Forecasting. Though the transition seems a bit odd, my group pulled from a variety of science backgrounds (bioengineering, neuroscience, etc.) and focuses on finding the signal in the noise.
Close
Greg Gifford
Director of Search and Social, DealerOn, @greggifford
Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. He's got over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings.
Greg also spends his time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.
Close
Dana DiTomaso
President & Partner, Kick Point Inc., @danaditomaso
Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget).
Dana was born in a steel mill but overcame these humble beginnings to move to Edmonton in 2010. In her spare time, Dana is the past-president of the Advertising Club of Edmonton and is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players.
Close
CEO, MobileMoxie, @suzzicks
Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy's training style as personable, engaging and action oriented. She uses real world examples and engages the audience with their own mobile devices.
Cindy's book, Mobile marketing: Finding your customers no matter where they are , by Que Publishing is a top-rated mobile marketing book available in most book stores and on Amazon.com. It is also used as core curriculum and required reading in university-level classes across the United States.
Close
Founder, AdAlysis, @bgTheory
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Close
Andy Taylor
Associate Director of Research, Merkle, @PronouncedAhndy
Andy Taylor is Associate Director of Research at Merkle, responsible for analyzing trends across the digital marketing spectrum for best practices and industry commentary. A primary contributor to the Merkle Blog, Dossier, and quarterly Digital Marketing Report, he speaks frequently at industry conferences and events. Prior to digital marketing, Andy worked as an event organizer for a political campaign and dabbled in freelance writing. A graduate of the University of Virginia with a degree in Economics, he likes to spend his free time watching documentaries and selling homemade ice cream sandwiches at farmer's markets with his wife.
Close
David Szetela
Owner and CEO, FMB Media, @szetela
David Szetela is owner and CEO of FMB Media, a PPC advertising agency specializing in Google AdWords, BingAds and social media advertising. The company offers comprehensive management of PPC accounts, as well as deep audits to discover mistakes and lost opportunities. Its unique "pay for performance" compensation model keeps the agency focused on building profitable sales and leads for its clients. His two books on PPC advertising have trained a generation of marketers. A former Apple Computer executive and serial entrepreneur, David's career has been dedicated to helping companies of all sizes maximize revenue and profit.
His articles on PPC advertising have been published in MediaPost, Search Engine Watch, Search Engine Land and MarketingSherpa. He was the PPC expert faculty member for the online certification company Market Motive, and he hosted a weekly radio show called PPC Rockstars, distributed by Webmasterradio.fm and iTunes.
He is a frequent speaker at Search and Advertising industry events like Search Engine Strategies, SMX, Pubcon and ad:tech. He was recently voted one of the top 25 PPC Experts by PPC Hero for the third year in a row.
Close
Michelle Morgan
Director of Client Services, Clix Marketing, @michellemsem
Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.
Close
CEO, MobileMoxie, @suzzicks
Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy's training style as personable, engaging and action oriented. She uses real world examples and engages the audience with their own mobile devices.
Cindy's book, Mobile marketing: Finding your customers no matter where they are , by Que Publishing is a top-rated mobile marketing book available in most book stores and on Amazon.com. It is also used as core curriculum and required reading in university-level classes across the United States.
Close
Christopher Morris
Indirect Yield, Display Monetization, Microsoft
Christopher’s career started in ad operations at AOL, followed by a move to Ad account management at Microsoft. Seeing an opportunity to grow his technical skillset, he joined MSNBC.com as a product manager for their unloved, unsold impression volume, and told to “figure it out.”
In the summer of 2008, Christopher successfully drove Msnbc.com’s first programmatic pilot with AdMeld, and subsequently completed a site-wide roll-out with PubMatic the following January. After 5 years owning monetization, both programmatic and content-driven, he took his experience abroad to Singapore. Christopher joined Komli Media to manage publisher development and owned the Southeast Asia DMP relationship with Lotame.
After 2 years in Asia, he returned to the US to consult on Microsoft’s marketer adoption and usage of the BlueKai DMP. Now, back in the programmatic driver’s seat, Christopher oversees global RTB monetization for Outlook, Skype, MSN, and Windows publishers. He lives in Seattle’s Mount Baker neighborhood with his wife and puppy, Kanga.
Close
Katy Tonkin
Vice President, Digital Strategy, Point It, @katytonkin
Katy serves as a Director of International Paid Search for Point It, specializing in large-scale global programs. Katy has 5 years of digital marketing experience at Point It and prior to Point It, Katy worked with Seattle area startups as well as an enterprise project manager, leading internal optimization & global business process outsourcing initiatives. Currently, Katy leads a team of 20 at Point It running performance driven PPC in over 60 countries, 25 localized languages, across all major global search engines, spending over $35M in media per year. She's most passionate about fostering great teams at Point It while applying lean tactics to build efficient and scalable digital programs for her clients.
Close
CEO, MobileMoxie, @suzzicks
Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy's training style as personable, engaging and action oriented. She uses real world examples and engages the audience with their own mobile devices.
Cindy's book, Mobile marketing: Finding your customers no matter where they are , by Que Publishing is a top-rated mobile marketing book available in most book stores and on Amazon.com. It is also used as core curriculum and required reading in university-level classes across the United States.
Close
President, Find Me Faster, @mvanwagner
×
Matt Van Wagner
President, Find Me Faster, @mvanwagner
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
Close
Ayat Shukairy
VP of Client Solutions and Co-Founder, Invesp, @ayat
Ayat Shukairy spent the last decade working with companies across the globe, explaining how they can create websites which users fall in love while generating great revenue. In her amazon.com best-selling book "Conversion Optimization: The Art and Science of Converting Prospects into Customers", she explains how the six marketing principles: customer persona, trust and confidence, buying stages, engagement, FUDs, and incentives define success of all types of marketing initiatives, from websites to policy strategies.
Ayat is the brains and driving force behind Invesp, a globally recognized provider of conversion optimization software and services. She has worked with some of the world top brands such as, 3M, O'Reilly, the Special Olympics, Discovery, helping them increase online revenue by creating successful marketing campaigns. Her tenure years as a professional includes helping companies grow from tiny start-ups to millions of dollars in revenue, helping clients increase their sales by 300%, and restructuring marketing campaigns for Fortune 500 companies. She is a frequent speaker at conferences, different business groups and academic forums throughout the world. She continues to generate one of the most positive word-of-mouth and referrals. Ayat speaks on digital marketing, marketing optimization, and how to build a world class website.
Close
Christopher Morris
Indirect Yield, Display Monetization, Microsoft
Christopher’s career started in ad operations at AOL, followed by a move to Ad account management at Microsoft. Seeing an opportunity to grow his technical skillset, he joined MSNBC.com as a product manager for their unloved, unsold impression volume, and told to “figure it out.”
In the summer of 2008, Christopher successfully drove Msnbc.com’s first programmatic pilot with AdMeld, and subsequently completed a site-wide roll-out with PubMatic the following January. After 5 years owning monetization, both programmatic and content-driven, he took his experience abroad to Singapore. Christopher joined Komli Media to manage publisher development and owned the Southeast Asia DMP relationship with Lotame.
After 2 years in Asia, he returned to the US to consult on Microsoft’s marketer adoption and usage of the BlueKai DMP. Now, back in the programmatic driver’s seat, Christopher oversees global RTB monetization for Outlook, Skype, MSN, and Windows publishers. He lives in Seattle’s Mount Baker neighborhood with his wife and puppy, Kanga.
Close
Katy Tonkin
Vice President, Digital Strategy, Point It, @katytonkin
Katy serves as a Director of International Paid Search for Point It, specializing in large-scale global programs. Katy has 5 years of digital marketing experience at Point It and prior to Point It, Katy worked with Seattle area startups as well as an enterprise project manager, leading internal optimization & global business process outsourcing initiatives. Currently, Katy leads a team of 20 at Point It running performance driven PPC in over 60 countries, 25 localized languages, across all major global search engines, spending over $35M in media per year. She's most passionate about fostering great teams at Point It while applying lean tactics to build efficient and scalable digital programs for her clients.
Close
CEO, MobileMoxie, @suzzicks
Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy's training style as personable, engaging and action oriented. She uses real world examples and engages the audience with their own mobile devices.
Cindy's book, Mobile marketing: Finding your customers no matter where they are , by Que Publishing is a top-rated mobile marketing book available in most book stores and on Amazon.com. It is also used as core curriculum and required reading in university-level classes across the United States.
Close
Contributing Editor, Search Engine Land, @pamelaparker
×
Pamela Parker
Contributing Editor, Search Engine Land, @pamelaparker
Search Engine Land contributing editor Pamela Parker has been reporting on, writing about and working in digital media and marketing for more than 10 years. She taught herself HTML in 1995 and wrenched a site onto the Web by brute force. She's been working in digital media ever since, most recently at Federated Media Publishing, where she has helped marketers and independent publishers in conversational marketing and display advertising. Prior to that, she covered the interactive advertising industry as managing editor at ClickZ, ChannelSeven.com and Internet Advertising Report, which were all eventually folded under the ClickZ brand. She got her start in digital media at @NY, covering New York start-ups in the early years of the Internet business.
She studied at Columbia University's Graduate School of Journalism, where she earned a master's degree with a concentration in new media. Before attending Columbia, Pamela was a radio reporter and editor at KTRH News in Houston. After stints on both coasts, she is now based in the Austin, Texas area.
She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range .
Close
Maggie Malek
Head of Social Media, MMI Agency, @MagsMac
Maggie is the Head of Social Media at MMI Agency, where she works with a team to lead both B2B and B2C brands in creating award-winning integrated campaigns that include paid, owned and earned media as well as experiential programs and events that ladder up to overall business goals. Over the past 10 years, Maggie has launched and managed large online communities for brands with hundreds of thousands of fans, implemented and managed robust social customer care programs, launched paid social strategies that reach millions, and managed events with hundreds of thousands of attendees for clients in various fields including real estate, fashion, energy, sports and medicine. Maggie is a frequent public speaker at social media and public relations conferences including regular contributions to #CMGRHangout, the Women in Information Technology Conference at Texas A&M, the Interactive Strategies Conference, and the CultureMap Connect Social Media series.
Close
Jake Favaro
Account Director, 3Q Digital, @3QDigital
Jake Favaro is an Account Director at 3Q Digital. He joined 3Q Digital in August 2013 and has been working in the digital marketing space since 2011. At 3Q Digital, Jake has managed accounts across a variety of verticals including ecommerce, travel, EDU, and B2B with monthly media budgets ranging from tens of thousands to millions of dollars. He is a native of the San Francisco Bay Area and enjoys hiking and playing guitar. Jake received a degree in Communication from UC Santa Barbara where he graduated with High Honors.
Jake has spoken widely on the topic of Google and Bing Shopping best practices, including at 3Q's annual client summit and in a 2016 Google-hosted webinar on holiday best practices.
Close
Kieley Taylor
Head of Social, Catalyst, @kielstar11
As Head of Social at Catalyst/GroupM Search & Social (WPP), Kieley’s focus is on staying ahead of social market trends and providing industry leading recommendations to drive business results through the Social channels. She is a resource for GroupM’s over 100 predominantly Fortune 500 clients. Prior to Catalyst, Kieley was Director of the Intent Lab at Media Storm where she grew the agency’s Search & Social offering. Kieley was focused on strategy, delivery, and the application of integrated insights. Previously, at Neo@Ogilvy (WPP) Kieley held paid search, paid social, and digital strategy roles. She is a founding member of Social@Ogilvy, a joint venture between Neo@Ogilvy & Ogilvy PR. Kieley is recognized as a thought leader, holding Advisory Board posts with Twitter and GroupM NA. She also frequently comments in industry publications, speaks on panels, and authors opinion pieces that are shared internally and externally.
Close
CEO, MobileMoxie, @suzzicks
Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy's training style as personable, engaging and action oriented. She uses real world examples and engages the audience with their own mobile devices.
Cindy's book, Mobile marketing: Finding your customers no matter where they are , by Que Publishing is a top-rated mobile marketing book available in most book stores and on Amazon.com. It is also used as core curriculum and required reading in university-level classes across the United States.
Close
President, Find Me Faster, @mvanwagner
×
Matt Van Wagner
President, Find Me Faster, @mvanwagner
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
Close
Jake Favaro
Account Director, 3Q Digital, @3QDigital
Jake Favaro is an Account Director at 3Q Digital. He joined 3Q Digital in August 2013 and has been working in the digital marketing space since 2011. At 3Q Digital, Jake has managed accounts across a variety of verticals including ecommerce, travel, EDU, and B2B with monthly media budgets ranging from tens of thousands to millions of dollars. He is a native of the San Francisco Bay Area and enjoys hiking and playing guitar. Jake received a degree in Communication from UC Santa Barbara where he graduated with High Honors.
Jake has spoken widely on the topic of Google and Bing Shopping best practices, including at 3Q's annual client summit and in a 2016 Google-hosted webinar on holiday best practices.
Close
Kieley Taylor
Head of Social, Catalyst, @kielstar11
As Head of Social at Catalyst/GroupM Search & Social (WPP), Kieley’s focus is on staying ahead of social market trends and providing industry leading recommendations to drive business results through the Social channels. She is a resource for GroupM’s over 100 predominantly Fortune 500 clients. Prior to Catalyst, Kieley was Director of the Intent Lab at Media Storm where she grew the agency’s Search & Social offering. Kieley was focused on strategy, delivery, and the application of integrated insights. Previously, at Neo@Ogilvy (WPP) Kieley held paid search, paid social, and digital strategy roles. She is a founding member of Social@Ogilvy, a joint venture between Neo@Ogilvy & Ogilvy PR. Kieley is recognized as a thought leader, holding Advisory Board posts with Twitter and GroupM NA. She also frequently comments in industry publications, speaks on panels, and authors opinion pieces that are shared internally and externally.
Close
CEO, MobileMoxie, @suzzicks
Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy's training style as personable, engaging and action oriented. She uses real world examples and engages the audience with their own mobile devices.
Cindy's book, Mobile marketing: Finding your customers no matter where they are , by Que Publishing is a top-rated mobile marketing book available in most book stores and on Amazon.com. It is also used as core curriculum and required reading in university-level classes across the United States.
Close
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman
×
Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
Close
Art Vigil
VP, Sales & Agency Development, The Search Monitor, @artvigil
Art Vigil is the Vice President of Sales & Agency Development and has been engaging with the top SEM & SEO agencies for over 15+ years. Prior to joining The Search Monitor he was the Director of Business Development for Fireclick, a web analytics company (now a division of Digital River, Inc.) Art started his career at Datalink.net as a product manager that extended digital content such as ESPN, Weather.com and others to wireless devices. He has held executive level positions at several early stage ventures including Business Catalyst (part of Adobe), Webquarters, and Websimplify.
Close
Jake Favaro
Account Director, 3Q Digital, @3QDigital
Jake Favaro is an Account Director at 3Q Digital. He joined 3Q Digital in August 2013 and has been working in the digital marketing space since 2011. At 3Q Digital, Jake has managed accounts across a variety of verticals including ecommerce, travel, EDU, and B2B with monthly media budgets ranging from tens of thousands to millions of dollars. He is a native of the San Francisco Bay Area and enjoys hiking and playing guitar. Jake received a degree in Communication from UC Santa Barbara where he graduated with High Honors.
Jake has spoken widely on the topic of Google and Bing Shopping best practices, including at 3Q's annual client summit and in a 2016 Google-hosted webinar on holiday best practices.
Close
Kieley Taylor
Head of Social, Catalyst, @kielstar11
As Head of Social at Catalyst/GroupM Search & Social (WPP), Kieley’s focus is on staying ahead of social market trends and providing industry leading recommendations to drive business results through the Social channels. She is a resource for GroupM’s over 100 predominantly Fortune 500 clients. Prior to Catalyst, Kieley was Director of the Intent Lab at Media Storm where she grew the agency’s Search & Social offering. Kieley was focused on strategy, delivery, and the application of integrated insights. Previously, at Neo@Ogilvy (WPP) Kieley held paid search, paid social, and digital strategy roles. She is a founding member of Social@Ogilvy, a joint venture between Neo@Ogilvy & Ogilvy PR. Kieley is recognized as a thought leader, holding Advisory Board posts with Twitter and GroupM NA. She also frequently comments in industry publications, speaks on panels, and authors opinion pieces that are shared internally and externally.
Close
CEO, MobileMoxie, @suzzicks
Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy's training style as personable, engaging and action oriented. She uses real world examples and engages the audience with their own mobile devices.
Cindy's book, Mobile marketing: Finding your customers no matter where they are , by Que Publishing is a top-rated mobile marketing book available in most book stores and on Amazon.com. It is also used as core curriculum and required reading in university-level classes across the United States.
Close
President, Find Me Faster, @mvanwagner
×
Matt Van Wagner
President, Find Me Faster, @mvanwagner
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
Close
CEO, Bizwatch, @bizwatchlaura
Ms. Thieme founded her first search marketing company, Bizresearch, in 1997. Her marketing analytics software company, Bizwatch, was founded in 2010. Thieme moved the company from Ohio to Southern California in 2015 and is thrilled to be on year-round sunny ground.
Thieme has worked with major brands including TOMS Shoes, Burt's Bees, U.S. Education Corp, CRE Rentals, M/I Homes, MicroCenter, Collin Street Bakery, Bozzuto, PetSupplies4Less, Levenger, Pier 1 Imports, SpaFinder.com, and JCWhitney Automotive.
Thieme started speaking on measurement and analytics in 2001 at the Dallas Search Engine Strategies (SES) conference. Since then, she has presented at over 45 Search Engine Strategies (SES) & Search Marketing Expo (SMX) conferences on integrated paid search and SEO trend analysis, campaign management, mobile advertising and keyword discovery in the United States, Canada, the United Kingdom and Sweden. Thieme served as an expert witness involving SEO and trademark infringement in metadata. She has personally audited over 700 companies in all things digital.
Thieme has been featured in the New York Times, Internet Retailer, TechNewsWorld, EcommerceTimes, CBS Marketwatch, New York Daily Post, Business First, Investors Business Daily, Columbus CEO, Columbus Dispatch, The Daily Reporter, MarketingSherpa, SearchDay, SearchEnginewatch.com and ClickZ.com.
Thieme was featured as a Rising Star in Columbus CEO, and Women to Watch in Columbus Ohio's Business First. She was nominated for Outstanding Woman in Technology in 2011. She was named by her peers as Top 100 Most Influential Marketers, Top 10 PPC Experts, and most recently nominated by the Worthington Chamber for Small Business Person of the Year.
Ms. Thieme developed a search marketing syllabus for The Ohio State University's Fisher College of Business, and taught the course in 2007-2008. Many of her students are now account execs at major companies nationwide with digital marketing careers. Thieme graduated from Ohio State University in 1993 in Russian & International Studies.
Bizwatch measures, trends, interprets and analyzes PPC, SEO and social media conversion data, through custom performance audits and monthly trend reports. Over 600 brands utilize her automated SEO & PPC reporting tool.
Close
David Szetela
Owner and CEO, FMB Media, @szetela
David Szetela is owner and CEO of FMB Media, a PPC advertising agency specializing in Google AdWords, BingAds and social media advertising. The company offers comprehensive management of PPC accounts, as well as deep audits to discover mistakes and lost opportunities. Its unique "pay for performance" compensation model keeps the agency focused on building profitable sales and leads for its clients. His two books on PPC advertising have trained a generation of marketers. A former Apple Computer executive and serial entrepreneur, David's career has been dedicated to helping companies of all sizes maximize revenue and profit.
His articles on PPC advertising have been published in MediaPost, Search Engine Watch, Search Engine Land and MarketingSherpa. He was the PPC expert faculty member for the online certification company Market Motive, and he hosted a weekly radio show called PPC Rockstars, distributed by Webmasterradio.fm and iTunes.
He is a frequent speaker at Search and Advertising industry events like Search Engine Strategies, SMX, Pubcon and ad:tech. He was recently voted one of the top 25 PPC Experts by PPC Hero for the third year in a row.
Close
Co-Founder, Adalysis, @bgTheory
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Close
CEO, MobileMoxie, @suzzicks
Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy's training style as personable, engaging and action oriented. She uses real world examples and engages the audience with their own mobile devices.
Cindy's book, Mobile marketing: Finding your customers no matter where they are , by Que Publishing is a top-rated mobile marketing book available in most book stores and on Amazon.com. It is also used as core curriculum and required reading in university-level classes across the United States.
Close
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman
×
Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
Close
Thom Craver
Senior SEO Analyst, CBS Interactive, @ThomCraver
Thom Craver is a Senior SEO Analyst for CBS Interactive, managing all the CBS News properties, including 60 Minutes, Face the Nation and 48 Hours. A seasoned Web developer since 1993, Thom is a technical SEO and digital analytics veteran. From system administration to coding to marketing to measurement, few have the full 360-degree view of modern day digital marketing.
In 1997, Thom started his first Web consultancy, New York Web Works, and never looked back. His career has included time at several renowned digital marketing agencies and hundreds of consultancy clients both large and small in nearly every vertical.
Thom has spoken and trained at numerous digital marketing events and is a veteran of TEDx Flour City. In addition to multiple industry blogs, he has ghost written over a dozen technical instructional training manuals. He has taught digital business courses at Quinnipiac University, SUNY community colleges and the Saunders College of Business at Rochester Institute of Technology.
Close
David Szetela
Owner and CEO, FMB Media, @szetela
David Szetela is owner and CEO of FMB Media, a PPC advertising agency specializing in Google AdWords, BingAds and social media advertising. The company offers comprehensive management of PPC accounts, as well as deep audits to discover mistakes and lost opportunities. Its unique "pay for performance" compensation model keeps the agency focused on building profitable sales and leads for its clients. His two books on PPC advertising have trained a generation of marketers. A former Apple Computer executive and serial entrepreneur, David's career has been dedicated to helping companies of all sizes maximize revenue and profit.
His articles on PPC advertising have been published in MediaPost, Search Engine Watch, Search Engine Land and MarketingSherpa. He was the PPC expert faculty member for the online certification company Market Motive, and he hosted a weekly radio show called PPC Rockstars, distributed by Webmasterradio.fm and iTunes.
He is a frequent speaker at Search and Advertising industry events like Search Engine Strategies, SMX, Pubcon and ad:tech. He was recently voted one of the top 25 PPC Experts by PPC Hero for the third year in a row.
Close
Co-Founder, Adalysis, @bgTheory
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Close
CEO, MobileMoxie, @suzzicks
Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy's training style as personable, engaging and action oriented. She uses real world examples and engages the audience with their own mobile devices.
Cindy's book, Mobile marketing: Finding your customers no matter where they are , by Que Publishing is a top-rated mobile marketing book available in most book stores and on Amazon.com. It is also used as core curriculum and required reading in university-level classes across the United States.
Close
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman
×
Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
Close
Maria Corcoran
Search Marketing Program Manager, Adobe Systems, @mariacorcoran
Maria joined Adobe in 2010 after 4 years of experience in Search Marketing at a full service Internet marketing agency where she built out a 7-person search team, owned the development of company best practices, and operating processes for the search marketing department. During her first two and a half years with Adobe Maria provided Search Marketing consulting for Adobe clients including multiple Fortune 500 companies.
Most recently Maria has joined the in house search marketing team to drive and own entire search platform including Adobe product tool enhancements, troubleshooting, training, and processes. Maria works closely with the search marketing strategists on driving testing strategies across multiple lines of business. Maria had had a total of 8 years of hands on experience creating and implementing successful search marketing strategies.
Close
David Szetela
Owner and CEO, FMB Media, @szetela
David Szetela is owner and CEO of FMB Media, a PPC advertising agency specializing in Google AdWords, BingAds and social media advertising. The company offers comprehensive management of PPC accounts, as well as deep audits to discover mistakes and lost opportunities. Its unique "pay for performance" compensation model keeps the agency focused on building profitable sales and leads for its clients. His two books on PPC advertising have trained a generation of marketers. A former Apple Computer executive and serial entrepreneur, David's career has been dedicated to helping companies of all sizes maximize revenue and profit.
His articles on PPC advertising have been published in MediaPost, Search Engine Watch, Search Engine Land and MarketingSherpa. He was the PPC expert faculty member for the online certification company Market Motive, and he hosted a weekly radio show called PPC Rockstars, distributed by Webmasterradio.fm and iTunes.
He is a frequent speaker at Search and Advertising industry events like Search Engine Strategies, SMX, Pubcon and ad:tech. He was recently voted one of the top 25 PPC Experts by PPC Hero for the third year in a row.
Close
Co-Founder, Adalysis, @bgTheory
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Close
CEO, MobileMoxie, @suzzicks
Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy's training style as personable, engaging and action oriented. She uses real world examples and engages the audience with their own mobile devices.
Cindy's book, Mobile marketing: Finding your customers no matter where they are , by Que Publishing is a top-rated mobile marketing book available in most book stores and on Amazon.com. It is also used as core curriculum and required reading in university-level classes across the United States.
Close
Contributing Editor, Search Engine Land, @pamelaparker
×
Pamela Parker
Contributing Editor, Search Engine Land, @pamelaparker
Search Engine Land contributing editor Pamela Parker has been reporting on, writing about and working in digital media and marketing for more than 10 years. She taught herself HTML in 1995 and wrenched a site onto the Web by brute force. She's been working in digital media ever since, most recently at Federated Media Publishing, where she has helped marketers and independent publishers in conversational marketing and display advertising. Prior to that, she covered the interactive advertising industry as managing editor at ClickZ, ChannelSeven.com and Internet Advertising Report, which were all eventually folded under the ClickZ brand. She got her start in digital media at @NY, covering New York start-ups in the early years of the Internet business.
She studied at Columbia University's Graduate School of Journalism, where she earned a master's degree with a concentration in new media. Before attending Columbia, Pamela was a radio reporter and editor at KTRH News in Houston. After stints on both coasts, she is now based in the Austin, Texas area.
She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range .
Close
David Szetela
Owner and CEO, FMB Media, @szetela
David Szetela is owner and CEO of FMB Media, a PPC advertising agency specializing in Google AdWords, BingAds and social media advertising. The company offers comprehensive management of PPC accounts, as well as deep audits to discover mistakes and lost opportunities. Its unique "pay for performance" compensation model keeps the agency focused on building profitable sales and leads for its clients. His two books on PPC advertising have trained a generation of marketers. A former Apple Computer executive and serial entrepreneur, David's career has been dedicated to helping companies of all sizes maximize revenue and profit.
His articles on PPC advertising have been published in MediaPost, Search Engine Watch, Search Engine Land and MarketingSherpa. He was the PPC expert faculty member for the online certification company Market Motive, and he hosted a weekly radio show called PPC Rockstars, distributed by Webmasterradio.fm and iTunes.
He is a frequent speaker at Search and Advertising industry events like Search Engine Strategies, SMX, Pubcon and ad:tech. He was recently voted one of the top 25 PPC Experts by PPC Hero for the third year in a row.
Close
Co-Founder, Adalysis, @bgTheory
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Close
CEO, MobileMoxie, @suzzicks
Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy's training style as personable, engaging and action oriented. She uses real world examples and engages the audience with their own mobile devices.
Cindy's book, Mobile marketing: Finding your customers no matter where they are , by Que Publishing is a top-rated mobile marketing book available in most book stores and on Amazon.com. It is also used as core curriculum and required reading in university-level classes across the United States.
Close
CEO, WebRanking, @Realicity
James Svoboda is CEO at WebRanking and has been in search marketing since 1999. James is also Co-Founder and former President of MnSearch, the Minnesota Search Engine Marketing Association, a contributor to Marketing Land, member of the Which Test Won advisory board, a Landy awards judge, and #PPCchat supporting partner.
James has also been honored as a Top 25 Most Influential PPC Expert by PPC Hero, selected as a contributor to the Moz Search Ranking Factors, and David Mihm's Local Search Ranking Factors. Previous volunteer efforts include editor for the Open Directory Project, GoGuides and Sphinn, with speaking engagements at SearchFest, State of Search, Hero Conf, Local U Advanced, eMarketing Summit, Integrated Marketing Summit, Social Media Breakfast, Minnesota Blogger Conference and more. He currently resides in Eden Prairie with his lovely wife and two beautiful children, whom he works tirelessly with to convert into lifelong Star Wars fans.
Close
Cory Henke
Founder / Business Development, Variable Media Agency
In addition to consulting for a variety of small to mid-sized advertising agencies, Cory Henke founded Variable Media in early 2017 and currently handles all business development, client growth and decision making. He writes and presents on a variety of topics each month about YouTube, Facebook, and the growing social landscape from a paid media perspective. He brings over ten years of experience beginning on the direct response agency side at ID Media under the IPG Holding umbrella before obtaining publisher experience at Yahoo! Working with Fortune 500 brands in both the Los Angeles and San Francisco offices.
Before launching Variable Media, Cory led the media and analytics department for Molio Inc., a pioneer in the YouTube advertising space combining creative & media analysis to understand, improve, and scale social video campaigns.
Close
CEO, MobileMoxie, @suzzicks
Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy's training style as personable, engaging and action oriented. She uses real world examples and engages the audience with their own mobile devices.
Cindy's book, Mobile marketing: Finding your customers no matter where they are , by Que Publishing is a top-rated mobile marketing book available in most book stores and on Amazon.com. It is also used as core curriculum and required reading in university-level classes across the United States.
Close
Contributing Editor, Search Engine Land, @pamelaparker
×
Pamela Parker
Contributing Editor, Search Engine Land, @pamelaparker
Search Engine Land contributing editor Pamela Parker has been reporting on, writing about and working in digital media and marketing for more than 10 years. She taught herself HTML in 1995 and wrenched a site onto the Web by brute force. She's been working in digital media ever since, most recently at Federated Media Publishing, where she has helped marketers and independent publishers in conversational marketing and display advertising. Prior to that, she covered the interactive advertising industry as managing editor at ClickZ, ChannelSeven.com and Internet Advertising Report, which were all eventually folded under the ClickZ brand. She got her start in digital media at @NY, covering New York start-ups in the early years of the Internet business.
She studied at Columbia University's Graduate School of Journalism, where she earned a master's degree with a concentration in new media. Before attending Columbia, Pamela was a radio reporter and editor at KTRH News in Houston. After stints on both coasts, she is now based in the Austin, Texas area.
She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range .
Close
Alfonso Ramirez
Customer Performance Director, EveryMundo, @ponchrt
As Customer Performance Director, Alfonso's main goal is to provide to airlines all the necessary results, insights, and key learnings to make important decisions regarding the future direction of their eCommerce business.
Since he joined EveryMundo, he began working with airlines, recommending strategies, and supporting tactics to reach defined goals and objectives for SEM, SEO, and Google Analytics. He loves trending topics, analyzing data, keeping up on the latest features, functions, and tools available so he excels at his work.
Alfonso's passions include traveling globally, visiting new places, and immersing himself in the unique culture of each new city he visits. This drove him to visit more than 45 countries around the world, studying abroad in France, China, and Mexico achieving a master's degree in Digital Marketing. He plays tennis and volleyball vigorously and spends weekends capitalizing on the tropical, cosmopolitan opportunities of life in Miami.
Close
Katharina Warzel
Performance Marketing and Data Analytics Director, EveryMundo, @bigdatakatha
Katharina has a passion for travel and trying out new things that have taken her from living in Spain, studying abroad in France and the US, to came
