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- Updated on: 2018-10-30
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Essential Online Marketing Tactics for E-commerce
Is your company selling directly to consumers? Are you moving from the physical shelf to the digital shelf? Are your consumers making more and more of their purchasing decisions online? If so, this workshop is perfect for you. We will take a consumer-first approach to digital commerce and look at how to find the right platforms to sell goods and services to your customers. From there, we will take a closer look at the pros and cons of each of the platforms and tactics – PPC, eBay, social, SEO, PLAs, Hooklogic, Amazon, and many more.
Workshop Presenter
SMX East 2017 Workshop Speaker:
Benjamin Spiegel
CEO, MMI Agency
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Benjamin Spiegel is the CEO of MMI Agency, a Houston-based brand activation agency that has been serving Fortune 500 clients since 1986. A digital advertising veteran with extensive experience in advertising, media, data, and technology, Benjamin has developed highly successful marketing campaigns for numerous global brands. Prior to joining MMI Agency, he was the VP of Innovation at Catalyst/GroupM, a WPP agency, where he managed the P&G business.
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SMX East 2017 Workshop Speaker:
Eric Enge
CEO, Stone Temple Consulting
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Eric Enge publishes on a regular basis, including: Search Engine Land, The Digital Marketing Excellence blog, and Moz. He is also the lead co-author of “The Art of SEO”, along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola.
Eric speaks at many industry conferences, including: Search Marketing Expo, Pubcon, State of Search, and others.
Eric is the CEO of Stone Temple Consulting, a 65+ person digital marketing agency that serves many of the world’s largest brands.
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SMX East 2017 Workshop Speaker:
Brad Geddes
Founder, AdAlysis
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Brad Geddes is the founder of Certified Knowledge, an online paid search training and toolset provider. Brad is also a co-founder of AdAlysis, an automatic ad testing platform. He is the author of Advanced Google AdWords, the most advanced book ever written about Google’s advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Britannica, and Red Lobster.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
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SMX East 2017 Workshop Speaker:
Bruce Clay
President, Bruce Clay, Inc.
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Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor’s in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and m
any more.Bruce Clay, Inc.’s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book “Search Engine Optimization All-in-One for Dummies” is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book “Content Marketing for Professionals” covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.Noted Accomplishments
Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special “Google’s Deep Impact”
Co-author of “Search Engine Optimization All-in-One for Dummies,” with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
Co-author of “Content Marketing Strategies for Professionals,” a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning
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SMX East 2017 Workshop Speaker:
Ginny Marvin
Contributing Editor, Marketing Land
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Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Marketing Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.
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SMX East 2017 Workshop Speaker:
Andrew Garberson
Manager of Search, LunaMetrics
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Andrew Garberson is Manager of Search at LunaMetrics, a Google Analytics certified partner and search marketing consultancy. In addition to leading the SEO and PPC teams, Andrew is a GAIQ certified analytics junkie with a special interest in marketing attribution.
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