CTR vs. CTOR: Which Email Marketing Metric Should You Be Using? Share: When I say, " I'm an email marketer ," how does that make you feel? Chances are high that you cringe, as you think of all of the emails currently clogging your inbox. Or maybe you
2018-10-23
Our absolute favorite GIFs in email April 12, 2017 McKenzie Gregory Share this Article Ok, ok… our team might have a bit of a GIF problem. Between the sheer amount we share on Slack to the gems we find every day on the internet, you’d think we’d
2018-10-22
Web Fonts in Email Twitter Facebook Pinterest Google+ We recently had a client ask to use the Open Sans web font in an email campaign, which we eventually got working, so I thought I’d share the process. The client has a large amount of mobile users, so
2018-10-22
As B2B marketers we tend to look at others for inspiration. To innovate we often take what other marketing organizations have done and built on those ideas to improve and make them more interesting. When it comes to using email marketing to develop leads,
2018-10-21
Game of Thrones Winter is here! Well, winter is here (finally!) and I am sure you must be all geared up supporting your houses and bearing their Siegel. However, as all the houses are preparing for the battle of thrones, you as an Email Marketer, would also
2018-10-21
Any marketing guru today will tell you that out of all the marketing channels, Email marketing has the highest ROI. If we consider social media as its closest competitor, emails generate about 40 times more customers than social media. No surprise then that
2018-10-20
Despite marketers’ focus on content and social media, email has proven to be an effective and powerful tool. In fact, email is one of the best ways to generate leads and keep in contact with current customers. Because of that, don’t expect to see email
2018-10-20
If there is one area of marketing that has needed an overhaul for years, it’s sales and lead attribution. And current trends indicate that overhaul is finally in full swing. In a world where last-click attribution is the most widely used metric for
2018-10-19
If you’re sending emails to customers, you want your messages to look good when they land in the inbox. Because when your emails look good, your business looks good too. And that can lead to more people actually paying attention to your emails, trusting
2018-10-19
