Today’s digital landscape is constantly changing. In order to be successful in marketing, it’s necessary to stay on top of the latest trends and improve your marketing efforts as you go. Blogs can provide inspiration for new strategies, show you new
2022-08-25
The Modern Guidebook to Email Marketing 0 total results Filters (0) Industry 2.The importance of email marketing 3.Building a quality email list 4.The anatomy of an effective email 5.Tips to copywriting that converts 6.Best practices for sending your
2022-08-23
Email marketing has grown to be a very popular and important aspect of online marketing. With over 80 percent of all companies using an email marketing technology of some sort, it is easy to see how important this channel is to marketing as a whole. However,
2022-08-23
On this blog, we often discuss various metrics used to assess the success of email marketing. They include statistics related to open rates, conversion rates, click-through rates, and others. But, according to Matthew Telfer at Marketing Nerd, the most
2022-08-23
As consumers become more digitally connected, their buying journeys are becoming increasingly complex: The path to purchase is no longer a linear funnel; rather, it's a circuitous journey that continues long after the transaction has been completed. Today's
2022-08-22
We hear it again and again: “The email examples you show on your blog are fantastic, but I’m a marketer for a B2B company. None of those design best practices from retail brands apply to me!” It’s time for some tough love, guys. Marketing for a B2B
2022-08-20
Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send. For Sarah Waters, brand director of Treat Cupcake Bar, email marketing is one of the most effective ways to pique her customers’ appetite and get
2022-08-20
Bigger means better when it comes to email lists, right? It makes intuitive sense that the more email addresses you have on a contact list, the greater the reach of your messaging. After all, more email recipients means more opens, clicks and conversions. In
2022-08-16
Whenever GDPR comes up, I like to gauge the knowledge in the room by asking things like: I was quite surprised that not everybody had even heard of GDPR. We recently published a series of four blogs on the twelve things you should be thinking about now to
2022-08-16
